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When it comes to festivals, brands need to build the scene

What matters to us

Seed named one of Campaign’s Best Places to Work 2026

Why is everyone so obsessed with gen Z?

From culture to conversion: why campus is the ultimate action engine

As attention spans drop to 1 second, can AR stop the scroll?

Students aren’t slackers, they’re goldmines

Capitalising on Gen Z’s IRL awakening with brand experience

Is Snapchat having a renaissance?

How can Gen Z prove their value?

How brands f*ck-up when working with ‘for youth, by youth’ communities

Student ambassador 2.0: the formula for on-campus influence

What if brands actually helped Gen Z date differently?

Double win at the drum awards

The trend cycle is shorter than ever: how can brands keep up?

How to target gen Z IRL and online

What is ‘loud budgeting’ and why is Gen Z opting out of splitting the bill?

How brands can lure Gen Z: balance exclusive against available

How to drive affinity and loyalty within the student audience

When it comes to festivals, it's time to microdose

Dating is done. Friendship is Gen Z’s modern love

Chloe Mayhew Joins Seed’s Senior Leadership Team and Heads Revamped Production Offering

Imperfectionist influencers: Why brands shouldn’t sleep on the ‘rat girl’ trend

Brand experiences should feed into Gen Z’s obsession with feeling lucky

Seed & Taco Bell offer tuk tuk rides to students in search of post-club grub

Charli XCX’s Brat campaign should turn you all green with envy

Brands that kicked off on TikTok and how they did it

Creative Conversion Lab

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