SEED HELP TO LAUNCH THE NEW PRIME VIDEO SeRIES PANIC ACROsS THe UK AND FRANCe...
Challenge + Idea
Prime VIdeo’s new Youth Focused release PANIC… All about facing your biggest fears. In the show, Every summer the graduating seniors risk their lives competing in a series of challenges that force them to confront their deepest fears for the chance to win life-changing money.
To bring this to life, we handpicked 68 nano and micro influencers from across the UK and France to face their fears and create panic inducing content.
From scaling the O2, coasteering, to riding roller coasters, we identified our influencers biggest fears and challenged them to face them head on and record the experience, to mirror the themes from the show.
We generated cut through with a range of panic inducing content that links to the show.
Taking the best content, we further amplified the campaign via social paid adverts to extend our audience reach to drive streaming on the evening of show launch across UK and France.