We HELP BRANDS CREATE AWARENEsS, BUILD AFFINITY AND
DRIVe ACQUISITI🙂N.

we craft culturally relevant + commercially impactful campaigns

At Seed, we connect brands with typically hard-to-reach audiences through the cultural verticals that resonate with them - from sport to music, film to fashion. We help our clients not just to access these audiences but to better understand them, identifying the macro trends, values, and media that matter to them.

Our campaigns blend live brand experiences with digital influence, ensuring that whether your aim is to boost brand awareness, reshape perceptions, or drive acquisitions, we deliver measurable and effective solutions.

Our Capabilities

  • Research, Insight + Culture

    Born out of the power of culture and built around the communities we create for. For us, the common (mis)conceptions of today's youth don't ring true. We think the truth is more nuanced. Our ongoing youth insight project, “What Matters To Us”, provides us with both access and knowledge meaning we truly know what youth audiences and communities are about. Through this, we are able to connect brands with an otherwise hard-to-reach youth audience through all of the cultural verticals that resonate with them - from sport to music, from film to fashion.

  • Creators + Community

    Our global network of youth creators and communities are intrinsic to every campaign we create. Whether they inform the strategy or form part of the activation in the content they create we involve them at every stage to deliver authentic campaigns that connect with youth audiences.

  • Brand Experience + Content

    We create experiences that are seen, heard and, most importantly, talked about by blending physical and social channels to create impactful campaigns that create awareness, build affinity and drive acquisition. We craft commercially impactful campaigns that take the form of anything from cultural moments to retail experiences, touring campaigns to festival experiences and student activations.

  • Tracking + Measurement

    We use proprietary tech and methodologies to prove the effectiveness of the campaigns we create to ensure proof of concept and ROI to hit brand metrics and customer acquisition targets.

Check out our work here