A new generati❇n
agency, built around
the y❇uth and Gen Z audience.



We build lasting relati❇nships with the next generati🙂n

We believe in not just crafting campaigns for the attention of an audience, but working collaboratively with them to build lasting relationships. So whether it’s creative collaboration, stress-testing concepts or activating in partnership with them, we invite the audience, and the creators who inspire them, to become part of every idea. We ultimately give youth and Gen Z the power to say what they want and what matters to them whilst building campaigns that will truly resonate with their community.

  • 🙂n Campus

    The Power of Student Campaigns

    With 43% of Gen Z-ers enrolled at universities, it’s a rare opportunity to “go to where the audience is”, reaching a condensed target market with minimal audience wastage. Students land on campus and into established communities and follow predictable mindset and behaviour patterns. With our 10+ years of expertise, Seed creates year-long strategies and tactical campaigns at key moments throughout the year to build credible relationships at the most formative period of students' lives.

    Check out our campaigns here

  • In Culture

    Blurring the lines between experience and influence

    For Gen Z, the definition of culture is an evolution. Rooted in community, reflective of individual identity and experiences, and intrinsically linked to shared experiences, an effective campaign transcends the boundaries of “channels”, to create multi-touchpoint activations that authentically connect. So, whether the challenge is increasing brand awareness, shifting perception or driving acquisitions, we integrate live experience with content, creators with collaborations and one-off showstoppers with on-going relevance, to deliver meaningful executions.

    Check out our campaigns here

  • And Bey🙂nd

    Spreading the word

    At Seed, we understand how to create experiences that are seen, heard and, most importantly, talked about. Maximising word of mouth through peer-to-peer recommendation and driving hype through shareability. Whether it’s, tactical partnerships, recommendation media, finessing trend engines or on-campus billboards, we create cross-platform amplification strategies to echo audience-specific habits, cultural shifts and platform updates on local and global levels.

    Check out our campaigns here
Check out our work here