Audiences into advocates, attention into action, footfall into funnel

Seed is a results-driven experience agency turning creativity into conversion

Before we ever responded to a client brief, we launched the UK’s first student-only music festival - building a national peer-to-peer network that sold £3M+ in tickets. That founding story powers how we work today: from within culture, through community, and with real action at the core.

We create experiences that people want to show up to, shout about, and share - and we design them to deliver measurable business impact: from sign-ups and downloads to long-term loyalty.

The team

Seed is led by a female-founded, female-led leadership team - a perspective that shapes how we build our culture, our work, and the impact we make.

We’re a mix of cultural strategists, creative thinkers and production experts, with 50% of our team under 26. That balance of experience and fresh perspective keeps us close to the audiences we create for, while building the commercial rigour our clients rely on.

We’re also proud to be a launchpad for young talent entering the industry. Our internship and graduate programmes are designed to give the next generation their start, while making our work sharper, more relevant, and more connected.
Youth expertise backed by a global network

Youth is our superpower. It’s more than a point of view, it’s an infrastructure we’ve been building for 15 years.

At Seed, we believe in working with our audience, not just for them. Whether it’s co-creating ideas, stress-testing concepts, or activating in partnership, we bring the voices of youth directly into the work. This ongoing collaboration ensures campaigns are rooted in real needs, values and cultural movements.

Our network spans students, Gen Z and the next generation, giving us real-time access to the audiences shaping what’s next. We work directly with cultural tastemakers - collectives, communities and creators -who are defining the trends brands can’t afford to miss.

In a world where influence is shifting from individuals to communities, we give clients an always-on route into the spaces and people who matter most. This makes our work sharper, more credible, and more effective - turning cultural pull into measurable commercial outcomes.
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The future and our responsibility
Our campaigns contribute to more than just metrics. We’re committed to sustainability, social inclusion, and youth development - shaping a positive future while delivering commercial results.

That means:
- Youth pathways: Internships, grad schemes, and creative opportunities that provide real industry access.
- Charity partnerships: Long-term support of YUAF, investing back into the communities we work with.
- Sustainability: Active members of isla and Clean Creatives, with B-Corp certification under review.
For us, responsibility isn’t an afterthought — it’s built into the way we work, from who we hire to how we produce.

Our partners

Check out our capabilities