Seed are a new-generation agency, built around the audience we create for.
Seed helps brands understand, influence and connect with students and Gen Z on campus, in culture and beyond. From creating secret music festivals and touring experiences to increasing ambassador activated sign-ups and hype-building campaigns with TikTok creators, Seed’s global reach and 10+ years of expertise helps brands build lasting relationships with the next generation.
WE HAVE AN UNRIVALLED NETWORK OF INFLUENTIAL YOUTH COLLABORATORS AND CREATORS
Unique access, cultural relevance, and allowing us to understand, influence and connect with audiences.
Working across platforms and regions
Our multi-touchpoint campaigns span different channels and countries, integrating live experience with content, social influencers and student-specific campaigns. We understand that in today’s fragmented media landscape, community platforms have become trends engines built around shared interests rather than pre-existing friends.
At Seed, we craft campaigns that work in both the real and digital world for youth audiences, driving customer engagement and acquisition to ensure our clients benefit from a credible cultural position online and offline. We know how to boost the online popularity of physical experiences, whilst making sure hashtags have real-world impacts and are meeting business challenges too.
We know Gen Z and students
43% of all 18-24 year olds are students. Gen Z is an influential and important focus for many brands, making it crucial to specifically and carefully target this demographic. During a formative life period, students are keen to engage and cost-effective to reach due to living in dense communities both online and in real-life. It’s a rare opportunity for brands to find such a large percentage of a specific demographic in one place, leading to minimal wastage.
Understanding, collaborating with and activating the student audience is something that Seed do time and again. We build strategies that work for student marketing but, more than that, work on campus, in culture and beyond.
So whether the challenge is increasing brand awareness, shifting perception or driving customer acquisitions, we have a proven track record of delivering effective, results-focused and measurable solutions.
Culture = Currency
For Gen Z, it's not about wealth. Knowledge of culture is the currency that they value, and that’s the language brands need to use when trying to connect.
Everything you do should be rooted in how your particular target audience defines culture. This generation lost vital opportunities to build relationships with brands during lockdown restrictions - meaning there’s a greater appetite to engage in real life and in person than before. Seed help brands create lasting connections during key life milestones.