Who we are
and what we d❇



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Crafting campaigns, activations and content with, and not just for, your audience

Providing unique access and grounding everything we do in audience and cultural relevance

Building demand, driving conversion and sparking long-term brand relationships

Specialising in strategy and delivery in the UK, Europe, the US & Australia



I founded Seed in 2012 with the mission to take student marketing to the next level. The award winning global agency is now firmly established as having achieved exactly that! With a deep passion for the student audience, I enjoy nothing more than landing the big idea that really connects and delivers.

I love adventures, weird fitness classes and my newborn baby Fin!


I lead an exceptionally passionate and ambitious team, driving our culture of executional excellence and always going the extra mile for our clients. I combine my unwavering positivity and warmth, with an unparalleled knowledge of the student audience.

My love for glitter beards and talking more with my arms than my mouth helps add some real personality to the business. Just be careful not to stand too close.....


I oversee the creative direction and output of the agency. Believing the most exciting creativity comes from young talent, I ensure Seed continues to be a home for creative people and clients, is culturally connected and always collaborative.

I like records, raving and having things in neat rows. I am also Founder of Campaign’s brand experience agency of the year Amplify.


With a bank of practical knowledge and a vast skillset from producing experiential events for brands such as Nike and Diageo, I oversee a multitude of our client accounts. I bring my eagle eye for precision and perfect execution to all my work.

I am also known for my ability to throw a great party, make the perfect espresso martini, and I think spreadsheets are pretty cool.


I have delivered many high profile integrated experiential campaigns with Tech, FMGG and Alcohol clients in New Zealand. Bringing my global knowledge to the team, I now head up the Amazon UK account.

As Seed's favourite Kiwi, I spend my weekends city-hopping in Europe and am verging on having an unhealthy relationship with my gym!


I am Seed's strategy lead, strengthening the team's vast knowledge and expertise with audience first, culturally rooted insights and creative propositions. With a variety of experience, I have been lead strategist for clients such as Huawei, Diageo, YouTube, LEGO and Spotify.

Joel Menegazzo
Creative Director

I’m Joel, a 360º Creative Director with a squiggly timeline of experience tied together with a passion for youth culture. Tackling all things creative, my role at Seed is to ensure our projects are inventive, engaging and culturally in tune.

Outside of working hours you can find me running, buying records, trying to coax a number one hit from my synthesizers and occasionally drinking natural wine.


Hey, I'm Faye, Head of Live at Seed, joining a few months ago to build and grow the Live department.

The live team runs campaigns from concept to delivery from festival activations, acquisition campaigns and fame-driving stunts. We work closely with Amazon and deliver projects year on year both in the UK and across 5 EU markets.

Spending my early career at Cola Cola working at the Ryder Cup and Olympic games cemented my love for live experiences. On both client and agency side I have been lucky enough to be part of some epic brand campaigns for Adidas, Beats by Dre, Carlsberg, Tag Heuer, Kylie Jenner.... the list goes on.

Outside of Seed, I'm an active mum of one and spend weekends with family out in the country, mainly seeking out walking routes to good pubs.


I joined Seed after 11 years of working in Social Media - I started very young - as Head of Social. Over the years I have had the great pleasure of working on some brilliant campaigns with household name brands such as YouTube, Sky, Nike and Gillette whilst having the chance to visit some of the world's most incredible cities: Barcelona, Istanbul, New York and Burnley.

Outside of work, a friend and I have a YouTube channel reviewing London restaurants which brings me great joy even if it has been a little neglected this Summer. I also have a second job as a chauffeur on the weekends, taking my daughter from one child's party to another child's party.

People & Culture Manager

I spent 10 years working in sports footwear for global brands such as Puma and Lacoste. My roles included trend research, product management and marketing which were all really fun and engaging but I always felt more interested in the people over product.

I've found my calling at Seed and act as a mentor for the team as well as look after all the recruitment and people operations.

I love nature, raves, dogs and I collect fake fruit and vegetables.


I joined Seed with over 8 years Experiential experience, working with some of the largest Tech and FMCG clients.

I now work on our Amazon account, overseeing all 5 European markets.

When I'm not seeking out the next best bottomless brunch location, I can be found burning off all those extra Prosecco calories in the gym.


Hey! I’m Ash, I recently joined Seed as an Account Manager after spending four years in a number of marketing roles at Sky where I was responsible for delivering multi-channel customer campaigns for Sky Cinema, Sky VIP and NOW TV.

Outside of work you’ll find me running somewhere along the Thames, at a coffee shop or hanging out with my sausage dog Winston!


Hello! Hailing from a background in experiential marketing working primarily with Alcohol and FMCG brands, I've worked across the globe helping to bring brands to life in the most imaginable way possible!

Outside of work, food is what makes me happiest and you can find me eating my way around the best spots in London.


I am a Senior Account Manager on the Amazon team. My background is predominantly in events and partnerships space but I also have experience in online publishing, social media and talent management.

My biggest achievement to date was working on the Champions League final for UEFA X Pepsi account which got over 120m views worldwide for the Opening Ceremony.

Previously, I worked for JOE Media in the commercial team working on accounts such as Jameson Whiskey, Vodafone, Molson Coors and Deliveroo. I went to Exeter University reading Theology and Philosophy but spent most of my time playing Hockey and Netball!

Outside of work, you will either find me in the pub, finding the next best restaurant or in the gym working off all of the above so I can do it all again.


Being a star SBA for Just Eat, Spotify and Adobe whilst at University, it was a no brainer for me to join Seed full time after I graduated. I apply my creative flair and analytical brain to the Amazon account, championing its success across the UK.

A music fanatic, I have a unique skill in that I can sing in Spanish, Portuguese, French and Korean - the only problem is I don't actually know what I am saying!


Hey, I’m Luke! After completing an unforgettable placement year here at Seed I couldn’t resist coming back after graduating, and am lucky enough to be part of this weird and wonderful team once again! I’m now a Senior Account Executive on the Amazon Prime Student account, helping on all things Freshers and SBA.

Out of work you’ll either find me walking my black lab Amber, on a plane trying to find some sun, or (more likely) in a pub!


I was lucky enough to do my placement year at Seed, working on a range of brands, including Daniel Wellington and YouTube! After graduating from The University of West of England with a degree in Marketing, I couldn't help but come back! I am now working as an Senior Account Executive on the Jack Daniel's campaign.

When I'm not chasing the sun by planning my next trip abroad or heading down to the beach, you can find me hanging out with friends, either sipping on a cup of coffee or a cocktail!


I was first introduced to Seed as a Bumble SBA which was a fun fuelled (and very yellow!) addition to my university life. In a full circle moment I now work on the Bumble account at Seed. Initially starting in the pandemic, I joined the team helping to deliver influencer and digital first led campaigns working across fashion, beauty, health and travel.

Navigating the post pandemic student and youth landscape I hit the ground running with multiple freshers tours and a series of live events and campus activations since.

I am a history of art graduate from York where I was a recipient of the Campden, York and academic bursary scholarships. Before transitioning to Seed, I worked in the public and commercial art sectors across a series of multi-sensory exhibits pushing the boundaries between visual and experience.

Out of work you'll find me in West London probably picking up a new hobby - crocheting, cycling, hula hooping you name it. If not, I'll likely be wild water swimming.... talking about wild water swimming or on the dancefloor with earplugs in place!


Hellooo! I’m Sophie. I recently joined Seed towards the end of 2021, after winning the Top Performing SBA for the Revolutions campaign during my time at Sussex University, studying English Lit, Philosophy, Journalism, and Media (whew.)

You'll most likely find me channelling my inner SBA, finding new ways to be creative, and spreading Christmas cheer in the office (yes, all year round). Out of hours, you’ll catch me running back to Brighton for a beer with friends and attempting to figure out the London tube line, or finding my inner writer with the poetry community online.


I'm Shorayi! An Account Executive with a keen interest in strategy and insights rooted in culture. As the epitome of a "Gen Z worker" at Seed, I apply my broad knowledge of the wider youth landscape to aid our campaigns from research to pitches and finally live execution! Outside of work, I'm either strengthening my general knowledge learning about the most random topics or adapting my music playlists and freelancing for a magazine


Hi I’m Alisha! I joined Seed as an Account Executive on the Amazon UK team after graduating from the University of Bristol with a History BA.

Outside of work you’ll find me at the world’s best pubs (Brighton), on an early morning run or watching location, location, location.

Account Executive

My name is Monica, I'm 22 and I just graduated from the University of Liverpool. I did History at uni but I've recently discovered a love for marketing so here i am!

I love to bake, travel, play netball, and I also enjoy a cheeky swim now and again.

Account Executive

Hello! I'm Eli, I support the social and influencer campaigns.

I enjoy a good walk, going to the gym and attempting to play the piano...

Account Executive

My name is Megan and I am one of this year's interns here at Seed!

I started as a campaign assistant for Amazon EU which meant I got to work with agencies from around the world! I have recently graduated from the University of Southampton where I did lots of fun work for Seed as an SBA.

Outside of work I love to socialise with friends and discover the hidden gems London has to offer. When I have time I also enjoy heading further afield to enjoy the great outdoors and the fresh air!

Account Executive

Heyyyy! I’m Mutsa.

I have recently graduated from the University of Portsmouth where I studied Sociology with Media Studies. During this time I was an SBA for brands such as Amazon, Spotify, Hello Fresh and Qatar Airways to name a few! So it was a no brainer to apply for the internship as a Campaign's Assistant here at Seed.

I am a bit of a sneakerhead so you’ll always catch me in some fresh, relatively new, kicks.

In my free time I enjoy creating content such as Instagram Reels and Youtube Clothing Hauls (which is just my excuse to do some online shopping - another one of my many hobbies). I also sing from time to time. I am a huge Disney stan and Hannah Montana’s number 1 fan!


I am 20 years old from Woking, Surrey. I am working as a Campaigns Assistant as part of a placement year where I will primarily be working across the Jack Daniels and Azar accounts.

I have just finished my second year at the University of Leeds where I am studying Business Management with Marketing.

One of my favourite hobbies is playing football and I have recently got into photography whether that be urban spaces or events and festivals.

Music is also a big part of my life, mainly jungle, DNB, garage and minimal tech. Naturally, you will always find me at an event or festival or hopefully hosting my own in the near future!

Head of Security

I love snazzy outfits, mini tennis balls, sleeping in the sunshine and snacks.


I love nothing more than a cuddle on the sofa and playing with fellow sausage friends in Battersea park.


I love early mornings, warm fires, and following people. Hobbies include, daily howling and collecting leaves for my extensive collection. I LOVE humans but I am still shit scared other dogs and pigeons.