Who we are
and what we d❇

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Crafting campaigns, activations and content with, and not just for, your audience

Providing unique access and grounding everything we do in audience and cultural relevance

Building demand, driving conversion and sparking long-term brand relationships

Specialising in strategy and delivery in the UK, Europe, the US & Australia

OUR TEAM

CELIA FORSHEW
Founder

I founded Seed in 2012 with the mission to take student marketing to the next level. The award winning global agency is now firmly established as having achieved exactly that! With a deep passion for the student audience, I enjoy nothing more than landing the big idea that really connects and delivers.

I love adventures, weird fitness classes and my newborn baby Fin!

JOE BRAILSFORD
CEO

I lead an exceptionally passionate and ambitious team, driving our culture of executional excellence and always going the extra mile for our clients. I combine my unwavering positivity and warmth, with an unparalleled knowledge of the student audience.

My love for glitter beards and talking more with my arms than my mouth helps add some real personality to the business. Just be careful not to stand too close.....

JONATHAN EMMINS
Director

I oversee the creative direction and output of the agency. Believing the most exciting creativity comes from young talent, I ensure Seed continues to be a home for creative people and clients, is culturally connected and always collaborative.

I like records, raving and having things in neat rows. I am also Founder of Campaign’s brand experience agency of the year Amplify.

JEN ANDERSON
MANAGING DIRECTOR

With a bank of practical knowledge and a vast skillset from producing experiential events for brands such as Nike and Diageo, I oversee a multitude of our client accounts. I bring my eagle eye for precision and perfect execution to all my work.

I am also known for my ability to throw a great party, make the perfect espresso martini, and I think spreadsheets are pretty cool.

KATE BOEKHORST
Business Director

I have delivered many high profile integrated experiential campaigns with Tech, FMGG and Alcohol clients in New Zealand. Bringing my global knowledge to the team, I now head up the Amazon UK account.

As Seed's favourite Kiwi, I spend my weekends city-hopping in Europe and am verging on having an unhealthy relationship with my gym!

ALEX CARAPIET
HEAD OF SOCIAL

I joined Seed after 11 years of working in Social Media - I started very young - as Head of Social. Over the years I have had the great pleasure of working on some brilliant campaigns with household name brands such as YouTube, Sky, Nike and Gillette whilst having the chance to visit some of the world's most incredible cities: Barcelona, Istanbul, New York and Burnley.

Outside of work, a friend and I have a YouTube channel reviewing London restaurants which brings me great joy even if it has been a little neglected this Summer. I also have a second job as a chauffeur on the weekends, taking my daughter from one child's party to another child's party.

ADRIANA PANOVA
BRAND MANAGER

Hey! I'm Adriana, Seed's Brand Manager. I lead our annual marketing strategy, help drive client wins and manage our social media accounts.

Before joining Seed, I graduated from both Cardiff University & King's College London and later worked across tech, digital media marketing and consulting.

Outside of Seed, you can find me on a plane to a new city, exploring the best restaurants & bars or throwing yet another party.

KATE FAHY
People & Culture Manager

Harnessing my 10+ years experience working for global brands such as Puma and Lacoste in Product Management and Marketing, I am Seed's office boss. My role extends from organising, planning and budgeting, to looking after everyone's well-being.

I love nature, vegetables and spreadsheets.

BEATRICE FOSTER-MARIAN
ACCOUNT DIRECTOR

I've joined Seed from a media agency background, with experience in planning and executing integrated partnership campaigns across large telecom, FMCG, automotive, and entertainment brands.

When not working, I can be found discussing all things pop culture and planning my next weekend away.

LAUREN TRICE
ACCOUNT DIRECTOR

I joined Seed with over 8 years Experiential experience, working with some of the largest Tech and FMCG clients.

I now work on our Amazon account, overseeing all 5 European markets.

When I'm not seeking out the next best bottomless brunch location, I can be found burning off all those extra Prosecco calories in the gym.

LUCE WATSON
ACCOUNT DIRECTOR

I have over 12 years experience in creating unforgettable events and brand marketing campaigns. With possibly the most eclectic mix of clients and projects from The Royal Household and Glastonbury through to Coca-Cola, Ben & Jerry's and Coppa Club I'm incredibly passionate about putting the consumer and guest experience first.

I now work on leading the Amazon account and team across the UK and EU.

In my free time I love an interior design project and adventures with my 3 year old dogfluencer - Hugo The Handsome Chow.

FABRIZIO LEONI
SENIOR PROJECT MANAGER

Hello! Hailing from a background in experiential marketing working primarily with Alcohol and FMCG brands, I've worked across the globe helping to bring brands to life in the most imaginable way possible!

Outside of work, food is what makes me happiest and you can find me eating my way around the best spots in London.

ASH BLOWER
SENIOR ACCOUNT MANAGER

Hey! I’m Ash, I recently joined Seed as an Account Manager after spending four years in a number of marketing roles at Sky where I was responsible for delivering multi-channel customer campaigns for Sky Cinema, Sky VIP and NOW TV.

Outside of work you’ll find me running somewhere along the Thames, at a coffee shop or hanging out with my sausage dog Winston!

EMMA PRESTON
SENIOR ACCOUNT MANAGER

I am a Senior Account Manager on the Amazon team. My background is predominantly in events and partnerships space but I also have experience in online publishing, social media and talent management.

My biggest achievement to date was working on the Champions League final for UEFA X Pepsi account which got over 120m views worldwide for the Opening Ceremony.

Previously, I worked for JOE Media in the commercial team working on accounts such as Jameson Whiskey, Vodafone, Molson Coors and Deliveroo. I went to Exeter University reading Theology and Philosophy but spent most of my time playing Hockey and Netball!

Outside of work, you will either find me in the pub, finding the next best restaurant or in the gym working off all of the above so I can do it all again.

JESSICA HINDLE
ACCOUNT MANAGER

I'm brand new to Seed as an Account Manager and so excited to be here! I have hopped around in my career and so I have been lucky enough to work across a variety of clients and industries as an Events Assistant, Account Manager and even a stint in the Civil Service. This has given me lots of varied experiences but I always found that it's the people that matter most!

In my spare time you can find me at a market buying all of the candles and overpriced bunches of flowers.

SAM MCFARLAND
ACCOUNT MANAGER

I joined Seed fresh out of university after having worked in the world of whisky and gin, where my love for alcohol brands began. Prior to that I studied and lived in Australia for three years before moving back to pursue life in London. I bring my great people skills and attention to detail to the Amazon account, helping manage a huge network of Student Brand Ambassadors.

Outside of work, I can be found chasing DJs at some of Europe’s biggest music festivals, all done with a drink in hand.

JOE FOSTER
ACCOUNT MANAGER

Being a star SBA for Just Eat, Spotify and Adobe whilst at University, it was a no brainer for me to join Seed full time after I graduated. I apply my creative flair and analytical brain to the Amazon account, championing its success across the UK.

A music fanatic, I have a unique skill in that I can sing in Spanish, Portuguese, French and Korean - the only problem is I don't actually know what I am saying!

LUKE SEYMOUR
ACCOUNT MANAGER

Hey, I’m Luke! After completing an unforgettable placement year here at Seed I couldn’t resist coming back after graduating, and am lucky enough to be part of this weird and wonderful team once again! I’m now a Senior Account Executive on the Amazon Prime Student account, helping on all things Freshers and SBA.

Out of work you’ll either find me walking my black lab Amber, on a plane trying to find some sun, or (more likely) in a pub!

DANIELLE SIMMS
OPERATIONS EXECUTIVE

Hi! I'm Danielle - the Operations Executive here at Seed. My background ranges across both the non-profit and private sector. Working in everything from mental health projects both in the UK and Sri Lanka, to finally settling into the branding/marketing world here in London.

In my spare time you can find me walking my new puppy, painting, gaming, or making various things on my 3D printer.

MARIONA VALENCIA
SENIOR ACCOUNT EXECUTIVE

Hey! I am Mariona, a Barcelona ex-pat working for the EU markets on the Prime Student account. I love working on results-driven campaigns that combine experiential and digital channels.

In my free time, you'll find me building my houseboat or enjoying some coffee in the sun (to be replaced with wine after 5pm).

MEGAN LLOYD-SEED
SENIOR ACCOUNT EXECUTIVE

I was lucky enough to do my placement year at Seed, working on a range of brands, including Daniel Wellington and YouTube! After graduating from The University of West of England with a degree in Marketing, I couldn't help but come back! I am now working as an Senior Account Executive on the Jack Daniel's campaign.

When I'm not chasing the sun by planning my next trip abroad or heading down to the beach, you can find me hanging out with friends, either sipping on a cup of coffee or a cocktail!

ISABELLA FERNANDES
SENIOR ACCOUNT EXECUTIVE

I was first introduced to Seed as a Bumble SBA which was a fun fuelled (and very yellow!) addition to my university life. In a full circle moment I now work on the Bumble account at Seed. Initially starting in the pandemic, I joined the team helping to deliver influencer and digital first led campaigns working across fashion, beauty, health and travel.

Navigating the post pandemic student and youth landscape I hit the ground running with multiple freshers tours and a series of live events and campus activations since.

I am a history of art graduate from York where I was a recipient of the Campden, York and academic bursary scholarships. Before transitioning to Seed, I worked in the public and commercial art sectors across a series of multi-sensory exhibits pushing the boundaries between visual and experience.

Out of work you'll find me in West London probably picking up a new hobby - crocheting, cycling, hula hooping you name it. If not, I'll likely be wild water swimming.... talking about wild water swimming or on the dancefloor with earplugs in place!

SOPHIE JAYE
ACCOUNT EXECUTIVE

Hellooo! I’m Sophie. I recently joined Seed towards the end of 2021, after winning the Top Performing SBA for the Revolutions campaign during my time at Sussex University, studying English Lit, Philosophy, Journalism, and Media (whew.)

You'll most likely find me channelling my inner SBA, finding new ways to be creative, and spreading Christmas cheer in the office (yes, all year round). Out of hours, you’ll catch me running back to Brighton for a beer with friends and attempting to figure out the London tube line, or finding my inner writer with the poetry community online.

SHORAYI MAULUKA
ACCOUNT EXECUTIVE

Hi! I'm Shorayi, a recent Fashion Promotion Graduate from Manchester Metropolitan University, where I was able to learn a wide range of skills - from branding/digital communications to styling and creative direction. It was only right that with the marketing skills I gained that I joined Seed who have a focus on students, so I am extremely excited to see my creative ideas come to life throughout my time here.

When I'm not working, I'm either exhausting myself at the gym, researching and learning about anything and everything from how the universe is measured to understanding how dolphins use echolocation or writing for a music magazine!

ALISHA TSAPPARELLI
ACCOUNT EXECUTIVE

Hi I’m Alisha! I’ve recently joined Seed as an Account Executive on the Amazon UK team after graduating from the University of Bristol with a History BA.

Outside of work you’ll find me at the world’s best pubs (Brighton), on an early morning run or watching location, location, location.

ANTOINETTE SMITH
NETWORKS ASSISTANT

Hey my name is Antoinette and I am a Network Assistant here at Seed! I have been lucky enough to work on quite a few projects as my role requires me to help out across the board!

I studied English and History at Keele University and in my spare time I write music and read lots of books!

ELI MCKENZIE
NETWORKS ASSISTANT

Hello! I'm Eli, a recent BA International Media and Communications graduate from the University of Nottingham. I support Seed as a Network Assistant, helping with the recruitment of brand ambassadors and influencers (...and planning a party or two).

I'm an avid Pinterest surfer that enjoys working with film cameras, going to the gym or trying out a new hobby - at the moment it's tennis and trying to play the piano! :)

MONICA SAVESKA
CAMPAIGNS ASSISTANT

My name is Monica, I'm 22 and I just graduated from the University of Liverpool. I did History at uni but I've recently discovered a love for marketing so here i am!

I love to bake, travel, play netball, and I also enjoy a cheeky swim now and again.

MEGAN SLADE
CAMPAIGNS ASSISTANT

My name is Megan and I am one of this year's interns here at Seed!

I am working as a campaign assistant for Amazon EU which means I get to work with agencies from around the world! I have recently graduated from the University of Southampton where I did lots of fun work for Seed as an SBA.

Outside of work I love to socialise with friends and discover the hidden gems London has to offer. When I have time I also enjoy heading further afield to enjoy the great outdoors and the fresh air!

MUTSA CHIMERA
CAMPAIGNS ASSISTANT

Heyyyy! I’m Mutsa.

I have recently graduated from the University of Portsmouth where I studied Sociology with Media Studies. During this time I was an SBA for brands such as Amazon, Spotify, Hello Fresh and Qatar Airways to name a few! So it was a no brainer to apply for the internship as a Campaign's Assistant here at Seed.

I am a bit of a sneakerhead so you’ll always catch me in some fresh, relatively new, kicks.

In my free time I enjoy creating content such as Instagram Reels and Youtube Clothing Hauls (which is just my excuse to do some online shopping - another one of my many hobbies). I also sing from time to time. I am a huge Disney stan and Hannah Montana’s number 1 fan!

LUCY TROTT
CAMPAIGNS ASSISTANT

My name is Lucy and I am a Campaigns Assistant working on the Amazon Intl client.

I am currently on my placement year at Bournemouth University where I have previously been an Amazon Prime SBA for seed in my second year. I was also the founder and head of communications for the women's five-a-side football team and really enjoy the sport.

In my free time, I enjoy music a lot and in the past year have developed my skills in DJing. I also love creative projects using platforms like the adobe creative suite and Canva.

ANNABEL JACKSON
CAMPAIGNS ASSISTANT

My name's Annabel, I'm 21 and on my placement year from the University of Liverpool where I study Business Management. At Uni I've been part of the Marketing Society and been an SBA for Student Cribs, which was super fun!

I love cooking and baking, you can always count on me for a banana bread!

ALEX DIPROSE
CAMPAIGNS ASSISTANT

I am 20 years old from Woking, Surrey. I am working as a Campaigns Assistant as part of a placement year where I will primarily be working across the Jack Daniels and Azar accounts.

I have just finished my second year at the University of Leeds where I am studying Business Management with Marketing.

One of my favourite hobbies is playing football and I have recently got into photography whether that be urban spaces or events and festivals.

Music is also a big part of my life, mainly jungle, DNB, garage and minimal tech. Naturally, you will always find me at an event or festival or hopefully hosting my own in the near future!

DECLAN SHINNICK
CAMPAIGNS ASSISTANT

My name is Declan, I'm working for SEED as a Campaign Assistant for my industrial placement.

I have a background in Real Estate as a Residential Sales Manager, and I'm currently studying Marketing Management BSc (Hons) as well as CIM L6 Diploma in Professional Marketing at Brighton University. I also have a TikTok with over 100k followers and run a student-based marketing project called The Paperclip Group.

Outside of work, I am a serial extrovert and entrepreneur, spending most of my time learning from new people that I meet in all sorts of situations.

ANSH CHABLANI
CAMPAIGNS ASSISTANT

Hello! I’m Ansh, a placement student from the Uni of Bath working on the Amazon Prime Student team, which works out well because in my free time you’ll probably catch me streaming on there.

Having always experienced marketing with an outsiders appreciation, I’m excited to level up and be a part of some interesting projects with some inspired people!

I enjoy a good podcast, anime, squash game or outdoor adventure as well.

JOKER
Head of Security

I love snazzy outfits, mini tennis balls, sleeping in the sunshine and snacks.

WINSTON
VIBEZ MANAGER

I love nothing more than a cuddle on the sofa and playing with fellow sausage friends in Battersea park.

HAROLD
SALES MANAGER

I love early mornings, warm fires, and following people. Hobbies include, daily howling and collecting leaves for my extensive collection. I LOVE humans but I am still shit scared other dogs and pigeons.