WHO WE ARE + WHAT WE DO

WATCH OUR SHOWREEL

Next level student marketing

Seed’s birth was an accident, a very happy one!

We discovered how to excite and engage the nation’s students whilst running the UK’s first ever student music festival – ‘Beach Break Live’. We had 20,000 tickets, headliners Mark Ronson and Ellie Goulding and a festival experience like no other to sell. Not having the deep pockets of the major festivals, we had to get resourceful! So we created a community of Student Influencers to get the word out at over 150 campuses nationwide.

Our big brand sponsors saw the incredible results we were getting and it wasn’t long before they were asking how they too could speak to this audience beyond the beach.

So, in 2012 Seed was born with the ambition to take student marketing to the next level. And that’s what we’ve done ever since!

Today, we lead the national and global student marketing strategies for some of the world’s biggest brands. We’re passionate. We’re on point. And above all, we absolutely love what we do.

SERVICES

INSIGHT + STRATEGY
  • Owned and commissioned student insight (quantitative and qualitative)
  • Global intelligence through network of student ambassadors on the ground
  • Co-creation and ideation workshops (both brands and students)
  • Student-led strategic approach informing campaign design and KPIs
  • Post-campaign brand audits and impact evaluations
STUDENT BRAND AMBASSADORS
  • Creators of the UK’s first student influencer network
  • Access to 10k+ influential students and societies in every UK University
  • Sophisticated profiling and vetting processes
  • Proprietary tracking and management tool, Mission Manager
  • Industry acclaimed training methodology and events
LIVE EXPERIENCES
  • Global experience designers focused on meeting the needs of student and client alike
  • An ingrained knowledge of what will work, where and when, built from an ever evolving understanding of the student landscape
  • Full creative ideation, design and production
  • Full music services including artist profiling, booking and liaison
DIGITAL EXPERIENCES
  • Making the world smaller by seamlessly integrating real world and digital experiences
  • From microsites, apps, content and API integrated websites, to social campaigns and much more
  • Sharing our global knowledge of what will cut through the noise
  • Full creative ideation, design and production
  • Executional excellence for all of our digital projects
SPECIALIST MEDIA
  • Fine tailors of bespoke student targeted media campaigns
  • Insight driven, focused media planning and buying
  • Preferential agency rates
  • 360 management of creative design requirements and distribution
  • Campaign tracking, analysis and optimisation
DESIGN + PRODUCTION
  • Global thinking reinforced with localised best in class specialist partners
  • An undisputed black book of Grade A suppliers
  • Ideation, creative direction and art working providing first class creative resource and support
  • Digital design, production and management from microsites to apps to social assets
  • Meticulous set and stand builders that continually bring to life the ideas as presented

GLOBAL

We work with some of the most progressive brands in the UK, Europe and all over the world.

OUR CLIENTS

OUR VALUES

OUR TEAM

CELIA FORSHEW
Founder + CEO

Celia founded Seed in 2011 when she discovered the value of students in marketing brands. She now brings her unique creative vision and strategy to all of Seed's campaigns, jumping on board with a range of clients.

Celia loves live music, exotic getaways and her newborn baby Finn.

FELICITY FORBES
Operations Director

One of Seed's founding members, Flick has over 10 years of experience in student marketing and events, previously founding a student staffing agency as well as managing a 20,000 capacity, award-winning student music festival.

When she isn't heading up the agency's biggest projects, Flick can ususally be found somewhere in the Somerset coutryside, preferably with a cider in hand.

JOE BRAILSFORD
Managing Director

A founding member of Seed, Joe designs and leads creative and executional strategy for Amazon, Soap & Glory, and VOXI, to name a few. He brings his expertise from working with Coca Cola and Breast Cancer Care in the past.

His love of glitter beards and talking more with his arms than his mouth helps add some real personality to the business. Just be careful not to stand too close...

JONATHAN EMMINS
Director

Jonathan oversees the creative direction and output of the agency. Believing the most exciting creativity comes from young talent he ensures Seed continues to be a home for creative people and clients, is culturally connected and always collaborative.

He likes records, raving and having things in neat rows. Jonathan is also Founder of Campaign’s brand experience agency of the year Amplify.

JEN ANDERSON
CLIENT SERVICES DIRECTOR

With a bank of practical knowledge and a vast skillset from producing experiential events for brands such as Nike and Diageo, Jen oversees a multitude of our client accounts. She brings her eagle eye for precision and perfect execution to all her work.

Jen is also known for her ability to throw a great party, make the perfect espresso martini, and thinks spreadsheets are pretty cool.

OLLY ADAMS
BUSINESS DIRECTOR

After spending several years living and working in the Middle East and Holland, Olly thought it was about time to get closer to his kids’ grandparents and move back to the UK. With a pure experiential background Olly has worked on brands like PlayStation, Aperol Spritz, Virgin Galactic and the Powerpuff Girls!

When not being the funniest dad in evolutionary history Olly can be found arranging his Fabric CDs in numerical order and watching very low-budget British gangster films.

KATE BOEKHORST
Snr Account Director

Kate has delivered many high profile integrated experiential campaigns with Tech, FMGG and Alcohol clients in New Zealand. Bringing her global knowledge to the team, she now heads up the Amazon UK account.

As Seed's favourite Kiwi, Kate spends her weekends city-hopping in Europe and is verging on having an unhealthy relationship with her gym!

SHAUNA MAHONEY
Account Director

Shauna joined Seed from an experiential and PR background managing high profile campaigns for Haagen-Dazs, Virgin Active and Warner Bros to name but a few. After driving Amazon’s international student campaigns forward across Europe and beyond Shauna now heads up the UK student strategy for clients such as Tinder, Adobe and Revolution Bars.

When not flying all over the world Shauna loves brunching, beauty, and believes heels are a necessity at all times.

VICKY WROE
ACCOUNT DIRECTOR

Vicky joined the team having studied with the industry acclaimed Bournemouth University Events department. Vicky is an events guru, adding military execution and creative flair in equal measure to any event under her remit.

She is Seed's Queen of organised fun, and loves all things Disney.

AMELIA BURROWS
Account Director

Amelia joined Seed following her heavy involvement in snow sports societies at university and solid experience working at Red Bull. She brings her brilliant creative edge and excellent level of organisation to the Amazon account, working across multiple European territories.

Our Netballing champ still loves to hit the slopes at every opportunity she gets, when she isn't exploring new places or getting glittery at festivals.

Kathleen Kearney
Account Director

With experience across alcohol, FMCG, entertainment, beauty and fashion, Kathleen has worked with some of the biggest brands around; from innocent to Global Radio to Missguided and GLAMGLOW. She has a keen eye for detail and is a little bit obsessed with spreadsheets.

Her interests include live music, barre classes and finding the perfect falafel.

HOLLY DOMELLOF
SNR ACCOUNT MANAGER

Bringing her experience in creating brand experiences all over the globe for clients such as Facebook, PUMA and Nike, Holly now helps take campaigns for Seed's beauty & fashion brands to the next level.

She's a die-hard fashion follower, skier and all round tennis lover - all of which are enjoyed with a prosecco in hand!

LINDA HAHN
Snr ACCOUNT MANAGER

Linda has brought her expertise in delivering multi-channel media marketing campaigns to a global audience. Using her in-depth knowledge on international markets, she works with our partner agencies and the client team to deliver relevant and market-specific campaigns.

She loves yoga, herbal tea and cheese (preferably melted)!

WILL PAYNE
Account Manager

As one of our star Student Brand Ambassadors whilst at university, Will was immediately snapped up by Seed as soon as he graduated. He now brings his military organisational skills and knack for making the impossible possible to the Amazon account, managing the huge network of SBAs across the country.

ALESSIA VAN OEKEL
ACCOUNT MANAGER

With a degree in Business Management and Spanish, Alessia began her career in traditional advertising. Discovering that her passion lay in bringing campaigns to life, she transitioned into Experiential Marketing. Alessia has planned and executed some of the most exciting campaigns in the UK including the infamous Magnum Pleasure store in London.

When not bringing brands to life Alessia can be found on the netball court or planning her next travel adventure.

Tim Sprague
Account Manager

Tim joined the team with a background as an Experiential Marketing Manager for a dating app. He launched their brand ambassador programme and brought the brand to life across parties, events and festivals! With a degree in Fine Art, Tim loves thinking of new creative ideas to bring his art degree into marketing. When he’s not traveling the world, Tim can be found cooking, brunching or watching RuPaul's Drag Race.

Becca Petrescu
Project Manager

Becca has 4 years experience in the live events industry, working globally with clients such as Facebook, PUMA and Red Bull and has now joined Seed to manage the Amazon UK Student Tour, after travelling all around South America. She loves dancing, exploring new countries and going to music festivals. She also has an unhealthy addiction to cheese and Peep Show.

Bea Gwynn
Project Manager

Bringing her experience in creating brand experiences, immersive experiences and pop-up activations for a variety of high profile of brands such as; Captain Morgan (Lost Lagoon!), Strongbow, Lindt, Walkers and Patron. Bea will now be ensuring smooth project management on a range of exciting brands' tours that Seed has coming up in their busiest period.

Bea’s spare time very much revolves around food and drink - with favourite past time being trying new things in different countries and cities.

Kristen Lane
Snr Account Executive

Having loved her time as a Spotify Student Brand Ambassador so much, Kristen jumped at the opportunity to join the Seed team full time as an Account Executive. She has a passion for creativity and is well known for her love of gigs and live events.

Kristen can always be seen smiling whenever a dog is around (which is good as we have two in the office).

JOE FOSTER
ACCOUNT EXECUTIVE

Being a star SBA for Just Eat, Spotify and Adobe whilst at University, it was a no brainer for Joe to join Seed full time after he graduated. Joe applies his creative flair and analytical brain to the Amazon account, championing it's success across the UK.

A music fanatic, Joe has a unique skill in that he can sing in Spanish, Portuguese, French and Korean - the only problem is he doesn't actually know what he is saying!

RACHAEL ADAIR
ACCOUNT EXECUTIVE

After being an SBA for Budweiser for two years whilst at university in Edinburgh, Rachael got a taste of working within the student marketing industry and jumped at the chance to work with Seed. This wasn't before her two year break where she lived, worked & travelled her way around New Zealand, Australia and South East Asia.

She still has a passion for travelling, adventure and the outdoors, with a personal goal to explore as much of the world as she can.

SAM MCFARLAND
ACCOUNT EXECUTIVE

Sam joined Seed fresh out of university after having worked in the world of whisky and gin, where his love for alcohol brands began. Prior to that he studied and lived in Australia for three years before moving back to pursue life in London. Sam brings his great people skills and attention to detail to the Amazon account, helping manage a huge network of Student Brand Ambassadors.

Outside of work, Sam can be found chasing DJs at some of Europe’s biggest music festivals, all done with a drink in hand.

Mike Young
Account Executive

Mike recently graduated after 4 fun-filled years, from Loughborough University where he studied Sport Science and Management. Mike's first experience of Seed was during his placement year where he worked with clients including Amazon, England Rugby and Babylon. He had so much fun that he had to return to work here full time.

Mike has played rugby since he was young and has recently picked up touch rugby after a nasty concussion.

Bex Coffey
Graduate Account Executive

Bex has just moved to Seed after studying music at the University of Edinburgh where she was an SBA for Tinder. As a Graduate Account Executive for Seed, she will be working on the Revolution Bars and Adobe accounts which she is super excited about!

In her spare time she can either be found booking holidays, drinking tea or eating pizza. As a newbie to London, Bex's priorities lie in seeing as many musicals and visiting as many rooftop bars as possible!

Chloe Atkinson
Graduate Account Executive

Having studied Geography at Durham University, Chloe is now looking to venture into the experiential marketing industry. As one of our previous SBA’s for both Spotify and Amazon, Chloe brings her experience in the role and creative flair for on-campus activations to Seed’s Amazon Account.

When not in the office Chloe loves to travel the world, catch up with friends over a G&T or get competitive on the Netball court.

Phoebe Poulter
Graduate Account Executive

Having loved her time as an ASOS SBA at Bath University, Phoebe couldn’t wait to join the Seed team. Following her placement year at clothing company Karen Millen she is excited to work on projects for Victoria’s Secret along with BT.

She loves anything active and spends most weekends in search of London’s best (bottomless) brunch spots.

Megan Lloyd-Seed
Campaigns Assistant

Megan is currently on her placement year at Seed, after completing her second year studying marketing at UWE in Bristol. Applying attention to detail and a love for event planning, she is working alongside the Tinder team.

Megan’s greatest passion is travelling followed closely by her love of shopping and sipping G&T’s!

Georgia McKeown
Campaigns Assistant

Georgia is currently on her placement year at Seed, taking a year out from studying Human Geography at Leeds. Her past experience representing brands at a PR company sparked her interest to explore the exciting world of marketing. She brings her creativity to the Amazon team, alongside managing Amazon SBA’s.

Outside of work, Georgia is often seen with a drink in her hand… whether this be at festivals, on the slopes or the dancefloor!

Luke Seymour
Campaigns Assistant

Studying Sport Science with Management at Loughborough University, Luke is currently enjoying his placement year here at Seed Marketing. After working with BST Hyde Park, Luke’s love for marketing has only grown. He has thrown himself straight into the deep end by working on all things Amazon to help smash the SBA Campaign.

Outside of the Seed bubble Luke enjoys jet-setting across Europe and beyond, taking on any adventure he can find whilst topping up his tan as he goes.

KATE FAHY
Office Manager

Harnessing her 10+ years experience working for global brands such as Puma and Lacoste in Product Management and Marketing, Kate is Seed's office boss. Her role extends from organising, planning and budgeting, to looking after everyone's well-being.

She loves nature, vegetables and spreadsheets.

JOKER
Head of Security

Joker loves snazzy outfits, mini tennis balls, sleeping in the sunshine and snacks. He’s a part timer in the office but LOVES being a part of team Seed!