Seed started as a music festival not a marketing agency…

We were the creators of Beach Break Live – a phenomenal four-day celebration of beach by day and beats by night with the likes of Ed Sheeran, Dizzee Rascal, Mark Ronson and Ellie Goulding. Knowing students are influenced by their mates more than ads, we created a community of Student Influencers to get the word out. It’s from these roots in culture that Seed’s huge network of student influencers was born.

We now boast an unrivalled network of over 10 thousand aspirational, ambitious and influential students in every university in the UK, managed and optimised by our proprietary platform, Mission Manager. Our valued network includes society heads, social media stars, sports team captains, promoters, social secretaries and many more, who we work with to design and deliver campaigns on campus and beyond.  They are our brand ambassadors, digital micro-influencers, social influencers and creative collaborators, our cultural consultants, on the ground staff and local fixers.

They are the seed of Seed!


  • Student Brand Ambassador Programmes & Campaigns
  • Nano, Micro & Macro Influencers
  • Grass Roots Programmes
  • Student Society Netwoerks
  • Takeovers 
  • On-the-ground crew
  • Freshers Fair & Campus Tours
  • Festival Activations
  • Major One-Off Events
  • Event Production
  • Social & Digital Competitions
  • AR XP’s
  • Live Streaming
  • Paid Social & Performance
  • Digital Micro Influencers
  • Digital Student Communities
  • Student Media
  • Student Home Deliveries
  • Brand Strategy & Campaign Planning
  • Workshops & Focus Groups 
  • Quant + Qual Research 
  • Regional, UK & Multi-Territory 
  • Powerful, live and digitally amplified campaigns, reaching students through multiple touchpoints
  • Designed around infectious, insight-led ideas, our campaigns are tailored to drive specific outcomes and results
  • Student Brand Checks 
  • University Test Cell Tracking
  • Affiliate Link Tracking 
  • Student Surveys 
  • Mission Manager Reporting


Born and bred in the UK, we also specialise in strategy and delivery in Europe, the US and Australia.

Global Map


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Founder + CEO

Celia founded Seed in 2012 with the mission to take student marketing to the next level. The award winning global agency is now firmly established as having achieved exactly that! With a deep passion for the student audience, she enjoys nothing more than landing the big idea that really connects and delivers.

Celia loves adventures, weird fitness classes and her newborn baby Fin!

Managing Director

Joe leads an exceptionally passionate and ambitious team, driving our culture of executional excellence and always going the extra mile for our clients. He combines his unwavering positivity and warmth, with an unparalleled knowledge of the student audience.

His love of glitter beards and talking more with his arms than his mouth helps add some real personality to the business. Just be careful not to stand too close.....


Jonathan oversees the creative direction and output of the agency. Believing the most exciting creativity comes from young talent he ensures Seed continues to be a home for creative people and clients, is culturally connected and always collaborative.

He likes records, raving and having things in neat rows. Jonathan is also Founder of Campaign’s brand experience agency of the year Amplify.


With a bank of practical knowledge and a vast skillset from producing experiential events for brands such as Nike and Diageo, Jen oversees a multitude of our client accounts. She brings her eagle eye for precision and perfect execution to all her work.

Jen is also known for her ability to throw a great party, make the perfect espresso martini, and thinks spreadsheets are pretty cool.

Snr Account Director

Kate has delivered many high profile integrated experiential campaigns with Tech, FMGG and Alcohol clients in New Zealand. Bringing her global knowledge to the team, she now heads up the Amazon UK account.

As Seed's favourite Kiwi, Kate spends her weekends city-hopping in Europe and is verging on having an unhealthy relationship with her gym!


Lauren joined us with over 8 years Experiential experience, working with some of the largest Tech and FMCG clients.

Lauren now works on our Amazon account, overseeing all 5 European markets.

When she’s not seeking out the next best bottomless brunch location, Lauren can be found burning off all those extra Prosecco calories in the gym.


Bringing her experience in creating brand experiences all over the globe for clients such as Facebook, PUMA and Nike, Holly now helps take campaigns for Seed's beauty & fashion brands to the next level.

She's a die-hard fashion follower, skier and all round tennis lover - all of which are enjoyed with a prosecco in hand!


Linda has brought her expertise in delivering multi-channel media marketing campaigns to a global audience. Using her in-depth knowledge on international markets, she works with our partner agencies and the client team to deliver relevant and market-specific campaigns.

She loves yoga, herbal tea and cheese (preferably melted)!

Snr Account Manager

With over 4 years of experience working with some of the world’s leading brands such as Amazon, England Rugby, Converse & Ted Baker, Will has developed a variety of Gen Z strategies & helped implement them into the EU student market. A former Spotify & Virgin Media SBA himself, Will knows what makes students tick.

Tim Sprague
Brand Manager

Tim joined the team with a background as an Experiential Marketing Manager for a dating app. He launched their brand ambassador programme and brought the brand to life across parties, events and festivals! With a degree in Fine Art, Tim loves thinking of new creative ideas to bring his art degree into marketing. When he’s not traveling the world, Tim can be found cooking, brunching or watching RuPaul's Drag Race.


I have worked within experiential marketing, particularly targeting the youth for just over 4 years. During that time, I have worked with some of the largest FMCG, tech and alcohol brands delivering all campaigns to a high standard.

Outside of work, if I'm not at the pub I will most likely be tending to my large collection of houseplants or perfecting my sourdough creations.


Sam joined Seed fresh out of university after having worked in the world of whisky and gin, where his love for alcohol brands began. Prior to that he studied and lived in Australia for three years before moving back to pursue life in London. Sam brings his great people skills and attention to detail to the Amazon account, helping manage a huge network of Student Brand Ambassadors.

Outside of work, Sam can be found chasing DJs at some of Europe’s biggest music festivals, all done with a drink in hand.


Being a star SBA for Just Eat, Spotify and Adobe whilst at University, it was a no brainer for Joe to join Seed full time after he graduated. Joe applies his creative flair and analytical brain to the Amazon account, championing it's success across the UK.

A music fanatic, Joe has a unique skill in that he can sing in Spanish, Portuguese, French and Korean - the only problem is he doesn't actually know what he is saying!


Hey! I’m Ash, I recently joined Seed as an Account Manager after spending four years in a number of marketing roles at Sky where I was responsible for delivering multi-channel customer campaigns for Sky Cinema, Sky VIP and NOW TV.

Outside of work you’ll find me running somewhere along the Thames, at a coffee shop or hanging out with my sausage dog Winston!


Sorcha graduated from York university with a 2:1 in History. She was a top SBA for Seed on the Amazon and Art Fund account whilst at uni so it was only natural that she joined the team as a Graduate now working on Spotify, Shpock and Levi's accounts.

In her spare time you'll find Sorcha at the gym, indulging in Italian food or planning another trip around Europe!


Having graduated from the University of Reading, Nell joined Seed as a Graduate and is currently working on the Amazon Account.

During her time at University, Nell was an SBA for Bumble and an Events Promoter. So she knows how to throw a party! She will also jump at the chance to tell you all about her semester abroad in Sydney!

When Nell's not at work you’ll typically find her in the nearest cocktail bar, on the slopes (though you’re probably more likely to find her dancing on the tables in Aprés), or listening to Harry Styles albums on repeat.

Anaa Haider
Account Executive

I recently joined the Seed team after graduating from UCL with a degree in Comparative Literature with German. At university I was an active member of many societies where I helped manage social media accounts and organised events for promotional purposes. I was previously an SBA for Cheesies, a health food brand where I learnt lots about marketing, particularly marketing towards students and younger target markets. I am super excited to work with many well known brands at Seed!

When I'm not working, you will typically find me hanging out with friends at the pub, reading, watching films or cooking/baking. Me and my friend have a shared account where we write about the literature, art and film we are currently loving and if I just want to be lazy, you can catch me listening to music and dreaming about my future travels!


Hey I'm Theodore, a recent graduate from the University of Birmingham with a BA in History. I've only recently joined the Amazon account, but I'm keen to make an impact! Whilst studying I sat on the committee of the Student Newspaper for two years, partnering with top brands to excel fantastic student journalism, simultaneously founding the alumni network.

On the weekend (and pretty much every day in the week also) I'm a keen runner. I hope to complete the London marathon one day.


A History of Art graduate from the University of York. I was a SBA for Bumble throughout my degree and have transitioned to joining the team at Seed as a graduate. With a background in events promotion and working in public and commercial art galleries I am excited to join the creative community at Seed.

When not working you can currently find me picking up new hobbies I have seen on TikTok (crocheting, hula hooping, charcuterie board making….) and planning another trip across Europe to see my family in Portugal and France.


I joined Seed after graduating from Queen Mary’s where I studied Geography. During my time at university, I was a SBA for Badi, I loved it so much that I jumped at the opportunity to work at Seed and share my expertise with other SBAs. I am currently working on the Amazon Campaign Team. When I am not at work I enjoy listening to true crime podcasts, cooking Italian food and running.


Hi I’m Hannah, I graduated from Durham in 2020 and joined Seed after being an SBA for Revolution Bars! I love the fun of student life and wrote my diss on the differences between student life in the UK and in Slovenia, where I had a ball studying abroad!

When not at work you’ll find me putting my cocktail making skills to the test before throwing some shapes on the dance floor, partying to the cheesiest pop they’ll play!


Hi it's your boy Karl and I've recently joined Seed off the back of graduating University studying International Relations. I studied business and marketing at GCSE and at A-Level, and it's safe to say it's always been a passion of mine. To be blessed with an opportunity to work with industry professionals and gain experience working with some of the worlds biggest brands, being on team Amazon is a dream come true. Outside of work you can catch me being a goofball on my YouTube channel (cheeky promo right there) or making TikToks


Hey! I’m Lucy, a recent graduate from UEA where I studied English Literature and Philosophy. Throughout my degree, I held the Digital Marketing position for my University’s Women’s Football team where I managed all the social media accounts. Working with Wiser, I was a Team Lead and managed my own group of ambassadors on campus to recruit students for companies, such as L’Oréal and Knight Frank. I am so excited to collate these skills and bring it for the prosperity of Seed!

When I’m not working, you’ll either find me on a tennis court or football pitch channelling my (only slightly) competitive side! Or enjoying the company of my friends and family.


Hi there it’s Eduardo. I am an intern working with the amazon team from University of Bath. Due to my dad’s job I have really learned to love to travel. I have lived over 7 countries which has really helped to understand the richness behind cultural diversity. Here at Seed I am helping the team managing the SBA and contributing to campaign strategy offering my own life and student experiences.


I have recently joined Seed as part of my placement year studying Media and Communications at Loughborough University. During my second year, I was the media representative for my university's Softball and Baseball team and loved it so much I was over the moon to have the opportunity to be an SBA for MLB60 - combining my love for baseball and marketing! I have also worked at a digital marketing agency back home in Malaysia and have since jumped at every opportunity to gain experience in the world of digital marketing!

Outside of work, you'll either find me at the pub with mates, playing sports or taking a good old fashioned nap.


Hello all. I am Jasmine and I’m on my placement year from University of Brighton working on the fabulous Amazon Team at The Seed!

I became passionate about marketing at the early age of 16 years old from influences like The Apprentice and Dragons Den on BBC which kickstarted the dream to work within a business environment. It was during my business A level to which I discovered the creative pathway and insight of marketing and from this, my path was set for life.

In my spare time I’m your typical student, loves a night out, loves an instagrammable coffee and recently have joined the University of Brighton Panthers Badminton team (...to work off the alcohol calories!!)


Hi! I'm Shorayi, a recent Fashion Promotion Graduate from Manchester Metropolitan University, where I was able to learn a wide range of skills - from branding/digital communications to styling and creative direction. It was only right that with the marketing skills I gained that I joined Seed who have a focus on students, so I am extremely excited to see my creative ideas come to life throughout my time here.

When I'm not working, I'm either exhausting myself at the gym, researching and learning about anything and everything from how the universe is measured to understanding how dolphins use echolocation or writing for a music magazine!


Hey I’m Alex, I recently graduated from the University of York with a degree in Marketing and Management. During my placement year I worked for a drinks brand where I managed their Student Brand Ambassador programme along with partnerships and brand experiences. I loved it so much I jumped at the opportunity to work at Seed! I am currently working on the Amazon Campaign Team where I aim to learn as much as I can from the talented team.

When not at work you can find me on the slopes, “attempting” to chase waves on my surfboard or behind the decks doing my best at mixing some funky tunes.

People & Culture Manager

Harnessing her 10+ years experience working for global brands such as Puma and Lacoste in Product Management and Marketing, Kate is Seed's office boss. Her role extends from organising, planning and budgeting, to looking after everyone's well-being.

She loves nature, vegetables and spreadsheets.

Head of Security

Joker loves snazzy outfits, mini tennis balls, sleeping in the sunshine and snacks.