At Seed, we are made differently.
Female-founded and the creators of Beach Break Live, the UKâs first student-only music festival, we are born out of culture and community. Beach Break Live 2007 was a phenomenal four-day festival on a beach with headline performances from Ed Sheeran, Dizzee Rascal, Mark Ronson and Ellie Goulding.
Delivering this huge festival as our first project helped us learn two things that continue to shape our approach to this day. Firstly, we learnt how to create unique experiences that young people would remember and share for the rest of their lives. Secondly, we understood how to sell 20,000 tickets on a festival marketing budget.
We started with the audience and got under the skin of what would motivate young people to buy tickets for an event they had never heard of. We found that young people are influenced by their mates more than ads, so we identified the most influential students and young people across the UK to help get the word out. With our creative guidance, we got the youth community to market and sell ÂŁ3M worth of tickets entirely through their own networksâŠmeaning that Beach Break Live was the ultimate student festival experience in 2007, without any âtraditionalâ marketing spend.
We continue to keep youth culture and community at the core of everything we do. As an agency, our activity spans on campus, in culture and beyond, as we help brands to understand, influence and connect with students, Gen Z and youth communities.
We are on a shared mission to create audience-first and culturally relevant campaigns and have built our agency around the people we create for, with 50% of our team under 26.
We believe in not just crafting campaigns for the attention of an audience but working with them. So whether itâs creative collaboration, stress-testing concepts or activating in partnership with them, we invite the audience, and the creators who inspire them, to become part of every idea. We ultimately give Gen Z the power to say what they want and what matters to them whilst building campaigns that will truly resonate with their community.
Celia Forshew, one of the creators of Beach Break Live, the UKâs first student-only music festival, founded Seed in 2012 off the back of receiving funding from the BBC's Dragon's Den. Celia wanted to take student and youth marketing to the next level and this remains our agency mission to this day.
Seed is made up of a unique group of people drawing skillsets from a broad range of life and work experiences. Our team is extended to our network of brand ambassadors, influencers, tour and event staff that work to bring our campaigns to life.
We are proud to be a platform and stepping stone for young people getting into our industry. We provide 5 - 10 internships each year, and those people form part of our strong and vibrant team.
We believe in not just crafting campaigns for the attention of an audience, but working with them. So whether itâs creative collaboration, stress-testing concepts or activating in partnership with them, we invite the audience, and the creators who inspire them, to become part of every idea. We ultimately give Gen Z the power to say what they want and what matters to them whilst building campaigns that will truly resonate with their community.
Since day one, weâve stayed connected to our youth network to create impactful and culturally relevant campaigns. Our campaigns combine best-practice marketing with a deep understanding of youth audiences. We have structured account teams running campaigns and client integration in real time, plus specialist delivery functions such as strategy, creative, digital influencers, social media & content, production and staffing.
We encourage our team to have a point of view, share their influences and support their passions inside and outside of work. By doing this, we know that not only will our team be happier and more inspired, but our work will be more creative and deeply connected in culture.
As an equal opportunities employer, we believe in the power of a diverse and inclusive team. We welcome applications regardless of race, religion or belief, gender identity, sexual orientation, age, political affiliation, family or parental status. We are committed to building a stronger, diverse and inclusive creative work environment.
We are a new generation agency built around the people we create for. We are an award-winning creative agency that is redefining Gen Z, student and youth marketing landscape on campus, in culture and beyond.
We are currently accepting speculative applications across all client services and account management roles.
Please send a copy of your CV and why you are interested in joining our team to jobs@seedmarketingagency.com
Our unrivalled network of student brand ambassadors, influencers, content creators and event staff become part of all of our campaigns - collaborating with global brands such as Spotify, YouTube, Prime Student and ASOS. By joining our network, youâll gain access to paid jobs that are flexible around your studies, job and social life whilst also gaining incredible experience in the world of marketing.
So, what are you waiting for?
Click on the link below to apply, and a member of the Seed team will be in touch to discuss your application.
