At Seed, we are made differently.
Female-founded and the creators of Beach Break Live, the UK’s first student-only music festival, we are born out of culture and community.
Fast forward to today, we continue to keep youth culture and community at the core of everything we do. Our campaigns deliver results on campus, in culture and beyond, as we help brands to understand, influence and connect with students, Gen Z and youth communities.
We are on a shared mission to create audience-first and culturally relevant campaigns and have built our agency around the people we create for, with 50% of our team under 26.
We provide unique access and ground everything we do in the audience and cultural context. We know what works, and we know how to connect with them. We help our clients not just to access these hard-to-reach audiences but to better understand them - identifying the macro trends, values and media that matter to them, informing the choices they make and the brands they buy from, and buy into.
Through our global community of aspirational, ambitious and influential youth collaborators, we build authentic communities rather than cast ambassadors and influencers. We drive reach and engagement through networks and communities, ensuring our campaigns are designed to truly influence youth decision-making.
We believe in not just working for the attention of an audience, but working with them. So whether it’s creative collaboration, stress-testing concepts or activating in partnership with them, we invite the audience, and the creators who inspire them, to become part of every idea.
Our campaigns blend live brand experiences with digital influence. We amplify live brand experience campaigns through social video, influencers, and student-specific activations, fostering communities on campus, in culture and beyond. Whether brands aim to boost brand awareness, reshape perceptions, or drive acquisitions, we have a proven track record in delivering measurable and effective solutions.
