Seed + Bumble fill the student calendar...
Seed + Bumble challenged us to fill students focus from creating freshers campaigns to end of year balls.
Bumble presents: Hive Sounds an all female music tour hitting up the biggest parties across the UK. Capitalising on the best university events and student venue favourites to bring Bumble into the mix through activations, sponsorship and on the ground SBA and society guerilla takeovers.
Cutting through saturated brand noise
We pioneered headline sponsorships of renowned student venues - providing an immersive takeover from decor, giveaways and DJs.
340 Bumble activations in terms 1 & 2, made for a non-stop calendar led by 38 SBAs and 27 societies. They helped students fall in love with dating by supporting the likes of house parties and socials to libraries and talks. Sponsorships provided student moments with bespoke merchandise drops, a Bumble branded sound system and some of the biggest giveaways on campus including a trip to Paris.
Bumble sponsored end of year balls
Bumble sponsored freshers events
Bumble merchandise handouts
Students reached IRL