Story

For Gen Z, Spotify was everywhere, which meant it was taken for granted. They'd grown up with it, and familiarity had turned a cultural powerhouse into a utility. Spotify came to us with one ambition: to become the cultural platform of choice for a generation that had stopped noticing them.

Action

We transformed a traditional greasy spoon cafe into a four-day cultural hub in the heart of Shoreditch.

Daytime brought fans face to face with some of the UK's most loved podcasters including The Receipts, The Fellas and JaackMaate's Happy Hour. Evenings turned the cafe into an intimate live gig space featuring Thomas Headon, ArrDee, Cat Burns and more. Every guest left with a unique Greasy Tunes playlist built around their breakfast order, putting Spotify's product at the heart of the experience.

Hosted by Gen Z TikTokers Ash Holme, America Foster and Luke Vernon, every moment was designed to travel, turning a Shoreditch cafe into a cultural moment that reached well beyond the postcode.