Blank Canvas

SEED + ASOS GROW BRAND PeNETRATION AND AFFINITY...

Solution

Cue ASOS Blank Canvas - an amazing offline and online global campaign, that created an outlet for students to showcase their creativity on a local level whilst supporting and elevating individuality.

ASOS Blank Canvas appeared at Freshers’ Fairs, via a pimped up UPS truck. Students could enter a national design competition to win access to design workshops at ASOS HQ, a creative grant and their bag being sold on the site!

    • One of the most popular

      activations at Freshers' Fairs and student events across the world.

    • 22K

      bags were designed

    • Over 780K

      votes were placed for a winning design

    • 178%

      of the student acquisition target was met.