Story

Prime Video needed to launch two new rom-com dramas to a young, social-first audience. They needed to meet their audience where they actually were, not through ads, but through the voices they already trusted.

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Action 

We partnered with The Girls Bathroom Podcast across two back-to-back title launches, Perfect Addiction and Beautiful Disaster, turning each release into a live cultural moment their audience actually wanted to be part of.

For each title we built an exclusive, immersive event themed around the world of the film, transforming a London boxing gym into an underground fight night for Perfect Addiction, and a glam ringside experience for Beautiful Disaster. Fans competed for tickets through a social competition that drove thousands of new followers to Prime Video's channels overnight.

The live events were only half the story. We partnered with TikTok to livestream both shows, taking the energy of the room to audiences everywhere and delivering Prime Video's highest performing TikTok LIVE outside of sport.

"This campaign has shown the power of leveraging influence and offering immersive real-life experiences to drive social media community growth and engagements from a Gen-Z audience. Seed have been in the ring with us throughout this campaign bringing the world of Perfect Addiction to life across our handles and venue to create an unforgettable experience for our customers." Aice Kenyon, UK Editorial Lead, Prime Video