Story

Revolut had just landed its first football partnership with Manchester City Women, but a shirt sleeve logo and a few pitchside boards weren't going to move the needle on sign-ups. The challenge was converting match day footfall into real account holders — in an environment already full of competing noise, brand placements, and fan ritual. Revolut needed to become part of the experience, not wallpaper on the edge of it.

Action

Brand ambassadors spread across the Etihad pre-match, handing out preloaded Revolut cards that fans could activate at home for a chance to win £5,000. Foam fingers placed on seats before kick-off turned the stands themselves into brand canvas — a low-cost detail that landed across thousands of seats simultaneously.

At halftime, the largest Revolut card ever built appeared on the pitch to reveal the winner of 'The Biggest City Fan' — a moment timed to the highest-attention point of the matchday and broadcast across the stadium. Influencers documented the takeover in real time, with Manchester City Women's own channels extending its reach beyond the ground.

Post-match, new sign-ups were pulled into the prize draw, connecting the physical experience directly to digital acquisition.