Story

Wellbeing has never been bigger, or harder to navigate. As consumers are flooded with advice, products and competing health claims, Healf wanted its flagship event, HX26, to do what its online marketplace does every day: connect people with the most trusted names in modern wellbeing.

Seed brought HX26 to life as a two-day experience where world-leading experts, immersive wellness experiences and premium brands came together under one roof, bringing the future of health, longevity and performance to life.

Action

We transformed 180 Studios into a three-floor festival where every experience invited people to get involved.

Guests moved between keynote talks from 38 experts, doctors and industry leaders - including Andrew Huberman's first-ever UK appearance - and hands-on experiences spanning blood testing, ice baths, movement classes, recovery sessions and workshops, building their own journey through modern wellbeing.

Alongside the programme, a curated Brand Village brought together 30 leading names including ŌURA, Eight Sleep and Suri, giving attendees the chance to discover new products, meet experts and try the future of wellbeing firsthand.