FQ Beach Cannes
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Building FQ’s biggest Cannes presence to date.
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Story
As Cannes Lions grows ever busier, genuine connection has become harder to find. Expanding beyond its iconic penthouse presence, The Female Quotient set out to create its first beachfront destination and biggest Cannes presence to date: an open, welcoming space designed for meaningful conversation, community and collaboration.
Partnering with FQ, Seed delivered the production, technical delivery and build of FQ Beach, transforming an empty stretch of the Croisette into a premium, four-day destination. Blending world-class programming with bespoke brand experiences, the space welcomed executive marketers, founders, creators and cultural leaders to connect in a setting that felt distinctly different from the pace of the festival.
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Action
Working alongside FQ, we transformed an empty stretch of the Croisette into a fully built beachfront destination, delivering the production, technical infrastructure and build required to create FQ Beach.
The beach became home to a series of bespoke partner activations, including Snapchat's Charm Bar, Asana's Rosé Cart, #paid's Content Cabana, Walmart's Le Marché and the Best Buy Ads coffee pop-up, each integrated into the wider FQ Beach experience.Alongside partner experiences, the space hosted a programme featuring influential voices like Oprah Winfrey, Keke Palmer, Tina Knowles, Eva Longoria and five-time Olympian Hilary Knight. Together, the programming, partnerships and beachfront environment made FQ Beach a standout presence on the Croisette throughout Cannes Lions.
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