Story

New Balance had Coco Gauff, a global ambassador who meant something real to the next generation. The challenge was bringing their new tennis range to life in a way that felt true to her, relevant to 13-24s, and bigger than a product launch.

Action

 Timed to Roland Garros, we built Coco's Court, a multi-day pop-up in Paris blending sport, style and self-expression across three distinct zones.

Connect put guests inside Coco's story through capsule product displays and an intimate live appearance.

Capture turned the space into a content engine, with vintage photo booths, Coco's Café, and a Pac-Man arcade with a New Balance twist.

Create invited guests to make something personal, from CG1-inspired charm bracelets to Roland Garros nail art.

A dedicated press night opened the doors to media and tastemakers, while community workshops brought in young people from disadvantaged backgrounds, making sure the experience reached beyond the obvious crowd.