Story

Revolut was an official partner of the NBA Paris Games 2025, but a logo on a banner was never going to be enough. The challenge was turning a high-energy sporting moment into something that could actually convert new customers and deepen loyalty with existing members — in a city where the NBA's European ambitions were on full display.

Action

Revolut built a custom basketball court in the heart of the NBA Paris Games footprint — arcade-styled, with sleek minimalist design, luminous shot clocks, and Revolut's signature blue running through every detail. Fans had 15 seconds to sink three shots for championship prizes, with the clock and lighting ratcheting up the pressure. Revolut members got an extra 5 seconds on the clock and first access to exclusive NBA x Revolut merch.

Cardholders also unlocked the Gameball Machine — a separate experience entirely, reserved for members only. A single token gave access to a prize draw spanning game tickets, on-court photo ops, lounge access, and NBA Playoff tickets. The mechanic drew a hard, visible line between what it meant to be a Revolut customer and what it meant to just be a fan in the crowd.

The court wasn't built to blend in. Dynamic lighting and an electric atmosphere made the space feel like a destination in its own right — and one that happened to put a Revolut card in 3,000 new hands.