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Elite motorsport is no longer a niche interest - 48% of Brits told Revolut they followed the 2025 F1 season in some form. But for most, a live race remains out of reach, with ticket prices, travel and geography major barriers to entry.

To celebrate its home race ahead of the Silverstone Grand Prix, Seed activated the Revolut x Audi F1 Team partnership with a stunt-style roadshow, bringing the Audi Revolut F1 Team R26 show car directly to fans across the UK.

Over the space of 3 weeks, the show car and a fully equipped mobile experience unit toured 14 cities across three countries, from London to Edinburgh, through Wales and the South Coast, with an iconic PR shoot in the Scottish Highlands. The tour converted high-footfall locations into interactive, buzz-worthy hubs, capturing attention and building deep brand trust while driving Revolut's most successful customer acquisition activation to date.

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At each stop, the mobile unit and show car created a high-traffic hub where visitors could sign up on the spot via QR code or physical card - rewarded with a £20 welcome bonus and entry into a prize draw for a Silverstone weekend experience.

To keep energy high, guests took on the "Pin Stop Challenge," a rapid-fire reaction game to win branded gear like keyrings and Audi F1 caps. A card customisation station let visitors design and link their own Revolut card in real time. The buzz was amplified further by 33 organic creators and footballer Joleon Lescott sharing the tour across social media.