Perfect Addiction

Prime Video challenged us to drive community engagements across Prime Video UK's social channels ahead of the launch of Prime Video’s new romance film, ‘Perfect Addiction.

We teamed up with The Girls Bathroom Podcast to give superfans an exclusive, behind-the-scenes look at the film, driving community growth and social media buzz through a hybrid URL x IRL approach.

We devised a social competition that gave fans across the UK a chance to win access to the TGB x Perfect Addiction live podcast. Lucky winners were treated to an immersive podcast and screening in a venue that was transformed into an atmospheric underground boxing gym. Social sharing was built into every touchpoint, from an MMA-style boxing ring to branded drinks and neon backdrops.

To maximise the impact of the event, we partnered with TikTok to live stream the event, and created long-form and short-form videos to be distributed across multiple platforms, creating significant online engagement and excitement.

"This campaign has shown the power of leveraging influence and offering immersive real-life experiences to drive social media community growth and engagements from a Gen-Z audience. Seed have been in the ring with us throughout this campaign bringing the world of Perfect Addiction to life across our handles and venue to create an unforgettable experience for our customers."

Alice Kenyon, UK Editorial Lead Prime Video