Challenge + Idea

After 12 long months of digital only at Seed, we launched Ted Baker’s new seaside inspired SS21 collection. Our first IRL event in 2021 that was supported with a full digital influencer strategy.

We designed and created a bespoke VW camper and partnered with Pan and Ice to deliver bespoke seaside inspired flavours (including Eton Mess, Cookies and Cream and Sea Salted Caramel). Each pot included Peel and Reveal tub stickers with a range of discounts, with some very lucky winners receiving £250 in Ted Baker credit to kit out your wardrobe with the seaside inspired collection.


We created a digital influencer campaign to support our IRL activity, which consisted of a diverse range of Micro and Nano influencers to showcase the new Ted Baker collection. This also provided pre-promotion for the arrival of the tour, with a bespoke paid social campaign in each location, utilising UGC content and in house created Ted Baker animations across Instagram.