Gen Z Marketing

Welcome to Seed! We’re a multi award winning Gen Z marketing agency that specialise in creative, Gen Z and student-led campaigns for some of the biggest brands in the world. Our agency is fuelled by bright young things who help us to shape and deliver campaigns that are culturally relevant to this ever influential audience.

From year long strategies to tactical campaigns at key moments in the year, we create authentic campaigns and experiences that this audience will really connect with.

With 50% of the influential and hard to reach Gen Z audience enrolled at university, student marketing can be a great way of creating brand connections at a crucial point in the consumer lifetime. Often at a stage where they are starting to make independent choices for the first time and in the context of a far larger influence group than they have been previously exposed, students comprise both a very influential and influenceable audience. Brands demonstrating value, empathy and support for Gen Z at this time of growth can create meaningful business outcomes plus bonds and preferences which last way beyond university.

Seed have deep expertise in both Gen Z and brand universes and create teams, programmes, campaigns and ideas which generate genuine engagement and results for brands seeking to make an impact within this influential audience