On Campus Creators

With the aim of driving awareness and consideration among a student audience across the UK, Germany, and the Netherlands, we built a diverse cohort of fashion-forward undergraduates to represent Levi’s on social media and on campuses.

Our student influencers used their creativity and their networks to showcase to their audiences what it means to Live in Levi’s®. They highlighted key brand values like creativity and sustainability through personal narratives, positioning Levi’s as a leader in both fashion and function. The campaign thrived on authenticity, tapping into seasonal trends and cultural moments from campus events to major festivals like Glastonbury, broadening its appeal and resonance with young audiences.

Brand ambassadors crafted engaging, multi-format content for TikTok and Instagram, with each season focusing on product details, fit, or personal style. This approach allowed ambassadors to highlight their unique perspectives, directly enhancing the authenticity of Levi’s messaging. By consistently producing fresh content and adapting to evolving trends, they effectively communicated core brand messages and kept the brand relevant in the ever-changing fashion landscape.