Adobe Express: Back to School US

Building on the momentum of our UK work, Adobe partnered with us to boost Adobe Express adoption across Creative Campuses in the US. We designed a high-impact, student-led activation that met students where they already were - studying, socialising and key campus moments - and turned those touchpoints into opportunities for instant product engagement.

Across six major universities, we set up fast, frictionless sign-in moments during pep rallies, game days and key on-campus events. Students who signed in with their .edu email received an exclusive Adobe Express carabiner and keychain and were entered into a $450 Ticketmaster giveaway - a simple, high-energy value exchange that delivered immediate conversion and strong word-of-mouth.

Student Brand Ambassadors extended the activity across 30 campuses, using peer networks, clubs, classes and social channels to drive further sign-ins and visibility. This combination of IRL engagement and peer-to-peer amplification created nationwide reach and ensured Adobe Express felt relevant, accessible and embedded in student culture.

The result was strong adoption, efficient conversion and a standout presence across Creative Campuses proving that when Adobe Express shows up in ways that support student life, students are quick to engage, activate and keep using the product.