Revolut X MCWFC

Revolut had just launched its first football partnership with Manchester City Women and needed an activation that went beyond static sponsorship to drive real sign-ups and fan excitement. Traditional placements weren’t cutting through stadium noise or creating memorable interaction. So we created the MCWFC Takeover, a live match day experience designed to surprise fans, build community connection and put Revolut at the centre of their Etihad journey.

The takeover brought Revolut to life across the Etihad as brand ambassadors engaged fans pre-match, distributing preloaded cards that supporters could activate at home for a chance to win £5,000. Foam fingers on seats delivered a surprise-and-delight moment that embedded the brand across the stands.

At halftime, the biggest Revolut card ever created appeared on the pitch, revealing the winner of “The Biggest City Fan”, a high-impact moment that put the brand at the centre of the matchday ritual. Influencers captured the takeover and amplified it online, supported by Manchester City Women’s own channels.

Post-event, new sign-ups were entered into the prize draw, closing the loop between live interaction and digital conversion.