Love has No Label
SEED + TED BAKER DRIVE AWAReNEsS ❇F THE TED BAKER LOVE HAs NO LABeL T-sHIRT RANGe...
Challenge + Idea
Physical Pride events were put on hold during C-19, but that didn’t mean that awareness and celebration had to stop. Seed teamed up with Ted Baker to amplify their relationship with atk in June 2020 & help celebrate the LGBTQ community through a bespoke range of Ted Baker x Love Has No Label T-shirts, with 100% of profits going to the charity partner.
Those taking part uploaded content of themselves wearing the bespoke line, communicating key messaging, while also providing a direct link for eager followers to purchase from the range.
We carefully selected and trained a talented team of 9 micro-influencers who held authentic voices amongst the LGBTQ community, including society leads, podcasts hosts & activists.
These influential students became central to the campaign's success. Showcasing the bespoke line of Love Has No Label t-shirts, amplifying the Ted Baker x atk charity partnership, while also driving high engagement with their formative online communities.