Adobe Express: Back to School

Adobe is seen by Gen Z, as a whole, as a brand designed for professionals, offering standout software for industry experts.

With the launch of Adobe Express, we helped to flip that perception - challenging the idea that it’s “not for someone like me” to drive awareness and showcase its ease of use among students.

We made Adobe the standout experience of freshers season one the last three years - more than just another freebie, our immersive brand experience brought creativity to life across 40 UK campuses.

Students designed their own tote bags, Stanley Cups and cross body bags with stickers and pin badges made using Adobe Express, connecting directly with the brand through hands-on creation that felt authentic, useful, and inspiring- never out of reach.

Over three consecutive tours, we’ve built a lasting campus presence for Adobe. Supported by an active network of 80 Student Brand Ambassadors, the campaign extends beyond freshers - with workshops, society partnerships, and peer-led digital challenges keeping Adobe Express embedded in student creative life year-round.