SEED + ASOS GROW BRAND PeNETRATION AND AFFINITY...
Cue ASOS Blank Canvas - an amazing offline and online global campaign, that created an outlet for students to showcase their creativity on a local level whilst supporting and elevating individuality.
ASOS Blank Canvas appeared at Freshers’ Fairs, via a pimped up UPS truck. Students could enter a national design competition to win access to design workshops at ASOS HQ, a creative grant and their bag being sold on the site!
One of the most popular
activations at Freshers' Fairs and student events across the world.
bags were designed
votes were placed for a winning design
of the student acquisition target was met.