TikTok is the social platform that so many brands would like to understand, infiltrate and ultimately use. It seems like each day viral videos and hashtags on TikTok take hold and take off, creating trends which then influences wider culture. Of course, brands want to harness this, create a TikTok profile to gain followers of a certain age group. But this isn’t always the best way forward.
Seed Marketing Agency helps brands engage with Gen Z audiences through customised and effective TikTok campaigns. Our expertise can help you reach this new generation of consumers, become an authentic part of their conversations and build brand loyalty for the long-term.
We are Gen-Z experts
Our team of youth culture experts help brands like Adobe, ASOS, Bumble and Spotify to create engaging and authentic TikTok content that resonates with a Gen Z audience. We work with them to best understand the interests and needs of their target demographic and create strategies that maximise reach and engagement to meet brand objectives.
The simple way to do this is via collaboration, something that is at the heart of Seed’s values and a huge part of our working process. The mistake that brands often make when approaching any social media campaign, is to go in with a ready made agenda or the idea to just shove a product en masse to someone with 100’s and 1000’s of TikTok followers and just hope for the best.
Sometimes this might lead to a small spike in sales of a product, but to truly connect with an audience and turn them into loyal brand fans and brand advocates, there needs to be more depth.
Gen Z are savvy and can see through a thinly veiled sales push, or when creators aren’t speaking in their own voice. Youth audiences are looking for authenticity from brands, regardless of the platform or the message and those brands not measuring up will be found out and publicly shamed - particularly on social media channels. Authenticity builds trust, that in turn builds loyalty.
The Hilton 10 minute TikTok ad is an example of a TikTok campaign done well, working with creators as collaborators, rather than dictating to them what they should be doing or saying and offering a reward for viewers watching.