THE NANO INFLUENCER EFFECT : HOW THE SPHERE OF INFLUENCE IS SHRINKING
Author: Seed Team
THE NANO INFLUNCER EFFECT
In 2021 we hosted The Playbook Series - a fast paced insight series on how to success with a Gen Z audience.
Influencers have quickly become a core part of the brand marketing toolkit, however with audiences more fragmented than ever it's becoming increasingly difficult to make a genuine impact.
We’ve pulled out the 3 key takeouts from the session below - click here to watch the session and the full Playbook Series.
MACRO VS NANO
Macro Influencers now only influence 6% of Gen Z purchase decisions compared to the 78% who have been influenced by one of their peers The influencer landscape is moving from aspirational celebrities and inspirational Macro-Influencers to relatable nano thought leaders, creators and advocates
THE LANDSCAPE
The influencer landscape is moving from aspirational celebrities and inspirational Macro-Influencers to relatable nano thought leaders, creators and advocates.
THE RESULTS
86% of brands have seen the most success with the nano influencers in the past year.
Seed delivers average influencer engagement rates of 11% compared to industry average of 3% and 2% CTR compared to industry average of 1%
