CPSL | Mentally Healthy Universities
SEED DRIVE AWARENESs AND ATTENDANCE 🙂F MIND’S MENTALLY HEALTHY UNIVERsITIES PROGRAMME...
Challenge + Idea
2020 was a very tough year for students struggling with university work and their mental health during the pandemic.
To support students at we created a student influencer and paid social campaign, teaming up with CPSL Mind to encourage students to sign up to the Mentally Healthy Universities programme.
We recruited 40 student micro-influencers with different interests, diverse backgrounds all with the common goal -to speak openly about mental health around 4 different content themes and encourage students to sign up to a course or workshop from the Mentally Healthy Universities programme.
Solution
We recruited 40 student micro-influencers with different interests, diverse backgrounds all with the common goal -to speak openly about mental health around 4 different content themes and encourage students to sign up to a course or workshop from the Mentally Healthy Universities programme.
Taking the best content, we further amplified the campaign via paid social adverts to extend the online student reach further.
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12.9%
average engagement rate on student influencer posts
6.87%
average click through rate from paid social adverts
485,000
Impressions (amplification)
Highly Positive
results through sentiment tracking towards the campaign
