CPSL | Mentally Healthy Universities
SEED DRIVE AWARENESs AND ATTENDANCE 🙂F MIND’S MENTALLY HEALTHY UNIVERsITIES PROGRAMME...
Challenge + Idea
We recruited 40 student micro-influencers with different interests, diverse backgrounds all with the common goal -to speak openly about mental health around 4 different content themes and encourage students to sign up to a course or workshop from the Mentally Healthy Universities programme.
Taking the best content, we further amplified the campaign via paid social adverts to extend the online student reach further.
average engagement rate on student influencer posts
average click through rate from paid social adverts
results through sentiment tracking towards the campaign