SEED + THE NHS PARTNeRED UP TO INCREASe C-19 VACCINE AND
Challenge + Idea
After a year of solidarity, we teamed up with the NHS and Club MTV to throw the party everyone needed.
Welcome to The Reunion, a nationwide campaign to encourage and reward young people for getting their jab.
Hosted on the centralised hub www.getyourshot.co.uk, we encouraged as many young people as possible to visit the site, educating them on testing and the vaccine.
Launched with over 1,300 influencers and a full media campaign, we attracted over 1.5M unique visits in just 4 weeks. To extend the reach of the campaign, the site detailed how young people could win tickets to the “Reunion” by simply posting on social with #getyourshot
The campaign culminated in 350 young people across the country being brought together at Village Underground, London, where we hosted an exclusive gig featuring some of the UK’s hottest artists, including Rudimental and Young T & Bugsey.
The Reunion combined URL with the celebrated return of IRL, whilst championing vaccinations & the positive steps we can all take to get us there.
To support the launch, drive excitement and encourage entries to the social competition, we:
1,300 Student Micro-Influencers distributing branded assets across 100 Universities.
Ran a paid social campaign to drive campaign reach and vaccination guidance.
Launched a nationwide Television campaign that captured the message of the campaign.
MTV TV AD Views
pieces of PR coverage