Seed is a leading social media marketing agency specialising in conceiving, developing building and co-creating campaigns with and for youth and Gen-Z - on campus, in culture and beyond. Whether it's creating a secret music festival or a touring experience, designing a hype-building campaign with TikTok creators, or increasing sign-ups through ambassador activations and paid social, Seed’s knowledge can help brands to build lasting relationships with the next generation.
We offer services working with youth influencers across TikTok, Instagram, Snap and beyond. We ground our campaign strategy in research that informs our approach, but ultimately allow collaboration with our team of social media influencers and student brand ambassadors. In this way we co-create campaigns which are founded in truth and received as authentic by your target audience who see the influencers as their peers.
Whilst Meta, TikTok and YouTube were maybe once communities platforms, today they are Trends Engines. Places where the algorithmically-sorted video preferences of strangers are curated into your feed to earn 'attention'. If anything, what we believe is 'Social Media' is really 'Recommendation Media'.
But what does this all mean for Gen Z? And how are Gen Z reshaping the internet because of it?
We see the mass era of social media ending, companies built for the masses like Facebook begin to feel the heat and that trying to please everyone has made them dangerously mediocre.
Smaller and more distinct apps, not built around friendship groups but often formed by strangers with a similar shared interest, are now growing in popularity as audiences are finding their chosen communities. Apps like Discord, Geneva and Telegram have become the place where creators feel they can best develop personalised connections with their fans. Their reach might be smaller than the more mainstream, goliath brands but there is far more depth to the community.
At Seed we have dedicated account managers who will look after your campaign across social media and on the ground at event sites and universities - in fact wherever it is needed. Comfortable working across all social media channels and platforms, blending campaigns across formats and media - we look to tailor a campaign to fit the needs of a brand in a way that most effectively delivers on the objectives and solves the problem at hand
After 10 years we continue to keep this at the core of everything we do. As an agency, our activity spans everything for Gen Z, on campus, in culture and beyond.