SEED + HOSTELWORLD CReATE A sTUDENT BRAND AMBASsADOR CAMPAIGN...
Challenge + Idea
HostelWorld challenged us to drive downloads of the app, increases traffic to site and help change perceptions around hostels through a student brand ambassador campaign.
In a time when online consideration and research is king for trip planning, we created an authentic opportunity for students to try on and get to know the Hostelworld brand.
Kicking off our training in the stunning destination of Venice, in Anda Hostel, SBAs enjoyed a killer introduction to the brand, arming them with everything they needed to know to hit Freshers.
Hostelworld’s 'Meet the World' stand travelled across the UK to inject a bit of wanderlust to students during their hectic Fresher’s period. Students were also able to get their hands on every traveller’s must-have, a limited-edition pair of Hostelworld branded harem pants.
To ensure that we spread the good word about Hostelworld all term round, our Hostelworld Student Explorers were poised to launch their online campaign to connect with students and share some incredible travel hacks and change their mindsets about hostels including creating their own blogs and content and taking over the Hostelworld Instagram.
click throughs to site
on brand and site traffic.
"Thank you also for all your help, advice and generally being great to work with in Term 1. I have no doubt that we will yield impressive results from Term 2."
Maria De La Peña, Global PR and Communications Manager HostelWorld