Red Bull Student Marketing pioneered the student brand ambassador model around the world.
It’s now widely recognized as THE way of creating meaningful connections with the important and financially-significant student audience. It's coming of age at this point in time is no coincidence – rather the effect, a heady cocktail of evolving behaviours, attitudes and technology.
SBA is Seed’s DNA – it’s literally the seed odf Seed. So check out our exclusive playbook for getting it right.
THE PERFECT STORM FOR SUCCESS
#1 Gen Z are calling the shots Exposed to over 5k marketing messages per day they don’t want to be sold to but don’t mind being marketed withExposed to over 5k marketing messages per day they don’t want to be sold to but don’t mind being marketed with
#2 Everyone is a brand Young people are increasingly entrepreneurial and building their personal brands and influence through their social media and beyond
#3 shrinking circle of influence for Gen Z 84% state they are most influenced by the recommendations of friends and family, vs only 44% who say the same of celebrities
#4 The Finsta Effect 'Fake’ Instagram accounts with Gen Z’s ‘real’ friendship groups are where it all happens
All of this means that there is increasing relevance and impact for marketing which can cut through the natural cynicism and connect in an authentic and useful way through the channels which actually influence this audience. And this is where SBA 2.0 comes in.
WHY IS SBA 2.0 TRANSFORMATIONAL FOR BRANDS?
Brands Build Credibility
Micro & Exponential Influence