The Play-TM

At festivals, finance is the last thing on young people’s minds. To shift Revolut from payment utility to cultural player, we tapped into the rise of the side quest – turning the app into a game through Revolut Play-TM, a live treasure hunt designed to reward curiosity, movement, and discovery across Europe’s biggest festivals.

Across Sziget and Rock-en-siene, festival-goers chased hidden PIN codes scattered throughout the grounds – spotted on ambassador placards, flashing across LED screens, dropped in surprise stage moments and leaked through social feeds.

Each code unlocked instant prizes through the app, from backstage passes to VIP upgrades and 2025 festival tickets, giving fans a reason to explore, play and share.

The Revolut Vault became the heartbeat of the experience, glowing with real-time LED reveals and serving as the ultimate destination for winners.