Author: Seed Team, published on Decemeber 7th, 2017
eed have kick-started the academic year delivering some of the most talked about student marketing campaigns across the globe. We danced our way across the UK and Canada with the Spotify Igloo Rave, launched youth brand VOXI by Vodafone to UK Students and went Beyond Basic with our global ASOS back to school campaign. Check out the highlights from these and more below.
SPOTIFY GUESTLIST IGLOO TOUR
Students across 30 UK universities joined us in our Spotify Igloo this Freshers for an ice cool experience and chance to get on the Spotify Guestlist this term. Announced weekly, winners were invited to join Spotify for an exclusive Snowboxx trip, including a private rave (in an actual real igloo) with man of the moment, Snakehips.
VOXI'S PICK ME UP TRUCK
VOXI, the UK’s first dedicated youth mobile offering, chose Seed to devise and deliver a student marketing programme that quickly established brand awareness amongst the UK’s university communities.
Bringing to life VOXI’s ‘Endless Possibilities’ proposition, which is based on the brand’s endless social data offer, the first term’s activity focused on the VOXI Pick Me Up Truck. The Truck was a base to giveaway free barista coffees in special cups inserted with VOXI SIMs, and the coffees were personalised to feature stencils of each student’s favourite emoji.
ASOS GO BEYOND BASIC
Built on the phenomenal success of the previous ASOS Blank Canvas campaign, this year it came back bigger and better with Go Beyond Basic…
A seamless digital and physical activation built around creativity, experimentation and self-exploration, giving students globally, the chance to design their own tee and sign up for ASOS discounts.
AMAZON THE GRAND TOUR
Students across 85 UK universities had the chance to race their mates for ultimate bragging rights when The Grand Tour on Tour came to campus this Term. This fully immersive experience allowed students to race their mates on a customised Scalextric track and share it on social, with the top 3 winners nationally getting the opportunity to head to the filming of The Grand Tour Season 2.
ADOBE MADE BY YOU
Adobe challenged Seed to launch Made By You, an initiative inspiring students to develop their skills with the help of Adobe Creative Cloud, through a series of pop-up events at universities across the UK.
The national campaign featured workshops that inspired students to push the boundaries of their own creativity, with the help of key cultural influencers: CEO of Social Chain, Steven Bartlett; illustrator Dan Mumford; designer Joe Prytherch; millennial girl champion, Sharmadean Reid; and University Cribs founder, Christian Samuel.
In each of the interactive sessions, students were encouraged to download a free trial of Adobe Creative Cloud which included student friendly templates. As well as this giveaway incentives included bespoke tote bags designed by D&AD winner Joe Faulding, personalised with local icons from each university’s hometown.
Here’s to another year of delivering fantastic student marketing campaigns!
If you’re inspired by any of the above and want to discuss working with Seed, get in touch!
Decemeber 7th 2017