sEED HeLP LAUNCH ZAPP T🙂 sTUDENTS ACROsS THe UK...
Challenge + Idea
Zapp challenged us to help in their launch whilst both driving app downloads and increasing first time orders.
Delivering everything students need at lightning speed 24/7, we wanted to make Zapp an essential part of student life...
We designed a tactical campaign that fully integrated Zapp into University culture, from day to night.
To introduce students to Zapp, we took a custom ‘Zappy Hour’ electric milk float on tour across the UK driving downloads and first time orders in exchange for Zapp goodies.
With student insight confirming 24/7 orders as the most popular feature of Zapp, we partnered with the biggest and best club nights in the student social calendar to bring Zapp to the after party.
Enlisting a team of influential SBAs, we unlocked access to their wider community online and on the ground - fom restocking the fridge at house parties to bringing study snacks to the library, to creating a content series that brought the Zapp benefits to life, to connecting with influential societies by gifting Zapp credit for their next social.
UGC posts across Instagram and TikTok
Students reached online