Level Up


Challenge + Idea

During lockdown, it’s fair to say that students haven’t been looking or feeling their best, describing their appearance/style as “lazy”, “informal” and “scruffy”. Seed teamed up with Eastpak and helped students to Level Up & get them back to feeling themselves ahead of the 20/21 Back To School period with the Eastpak Level Up campaign.


We recruited a creative team of 35x TikTok Student Influencers to create engaging videos showing themselves in their day to day lockdown attire, before pushing an EP bag to the camera to reveal their ultimate going out look.

While showcasing the Eastpak bag, each influencer also promoted an exclusive student discount code to encourage online sales on the Eastpak website

Taking the best content, we further amplified the campaign via social paid adverts to extend the online student reach