The lululemon Lounge
SEeD + LULULEMON CReATE AWAReNESS ACROSs UK FEsTIVALS...
Trial product giveaways amongst a festival audience and generate brand engagement IRL.
Whilst lululemon loves to sweat, festival guests ultimately want a moment to unwind, recharge and reconnect before tackling the next festival experience.
We launched The lululemon Lounge at British Summer Time and Wilderness festivals, offering festival goers a chance to relax, reset and be rewarded with lululemon.
Arriving at the check in cart, guests were encouraged to select a numbered key, accompanied by a positive affirmation. Entering the iconic airstream, they were then greeted in high spirits and gifted with the surprise of a premium lululemon product, hidden within the aesthetic lockers.
Stopping to pose in our fisheye mirror, guests were then invited to take a seat on our unique, brightly coloured seating - mimicking the shape of lululemon yoga mats and the buttery soft feeling of their Align range.
Working across different festivals led us to updating our creative look and feel to align with their desired colour schemes whilst keeping the core theming and activation design true to lululemon.
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"Always going above and beyond and helping us bring the lululemon spirit to life"
Grace Burt, Experience Manager, lululemon