We're Here Tour
sEED HELP P❇SITION SPOTIFY AS A BRAND THAT Is ReLEVANT T🙂 sTUDENT LIFe...
The most talked about Freshers activation of 2014 brought together product engagement and real life music experiences for students in the form of a localised mass engagement high-impact tour of the biggest university Freshers’ Fairs in the UK.
The Spotify branded LED bus toured the country, curated with high impact visuals and hosted by a master of mass participation, with programmed performances from some unbelievable artists.
Students were invited to hang out on the postered up tour bus, write on the walls in UV top deck, submit songs to the DJ through a bespoke microsite and get their hands on some unique branded giveaways, creating an experience they could shout about to all their peers.
Directly experienced the campaign
Average of 400
track entries to the microsite each day
Significant Exponential Growth
in the key Spotify student metrics throughout the tour period.