Working alongside The Cabinet Office, we act as their key strategic and insight agency to help plan and implement their marketing and comms aimed students and young people.
To constantly monitor this ever evolving climate, we run insight, surveys and focus groups with students and young people to understand the reality of their experiences and perception of Government comms. Using this insight we then create and test assets to ensure we put out the most engaging content to help keep young people safe.
With a multi-channel approach, we reach Gen Z online through organic influencer content and paid social amplification. We know that Gen Z are far more likely to trust their close connections and follow their recommendations, so our network of micro and nano influencers have been instrumental in communicating key guidance messages in an authentic way.