Young people are important, both on an economical and social level. So many markets from technology, to fashion, to food and drink, to music, all would dwindle dramatically without the 18-24 age group contributing such a vast amount to their yearly income.
18-24s are an influential, educated, highly social, aspirational group, ready to explore and engage with the world around them. For this reason they are a crucial age group for brands to target, capitalising on their open-mindedness and reaping the benefits.
One of the most prominent subcultures in this youth market is the student market. A group of highly educated, social individuals all grouped together in communities each with their own institution overseeing them. It’s a community that once you’re inside of, you are able to connect and engage exponentially.
Seed have, instead of focusing on youth marketing, focused on student marketing, allowing us to target a huge section of the youth market more precisely, utilising inside knowledge and inside assets to provide access to this extraordinary group of people.
If you’re interested in discussing how Seed can help you with your student campaign or have any questions, we would love to hear from you! Drop us a line now.