All or Nothing: Manchester City

seed + Prime Video team up t❇ drive first time streams...


Targeting the home of British football, Manchester, we ran a multi-activity experiential campaign to help drive audiences to watch the new All or Nothing: Manchester City series.

We brought the Amazon Treasure Truck to the exclusive series premiere at the Printworks in Manchester, where we hosted an immersive fan zone. The experience allowed fans, who could win tickets by signing up to the Amazon Treasure Truck service, to play foosball and capture photos with their footballing heroes including key talent such as Raheem Sterling and Sergio Agüero. Audiences were then able to chill-out on branded bean-bags with the Manchester City players before experiencing the first UK preview of the new series. All audiences were then able to take home souvenirs from a branded photo experience and bespoke pick and mix station.

To further amplify awareness of the release we then took our activity back to where it all began, targeting Manchester City fans at a home game. Using branded doughnuts and giveaways such as flags, clappers & ‘bang-bang’ sticks, we adopted a match-day, pre-game strategy targeting over 50,000 home fans.