BLACK FRIDAY
Drive high value traffic to the Student Beans site over the busy Black Friday period
IDEA
We know Black Friday can be overwhelming with countless student deals and discounts from your favorite brands. Working with 50 nano and micro influencers, we wanted to cut through the noise and remind students of why Student Beans is the go to destination for Black Friday exclusives.
Building excitement for the annual Black Friday weekend, Influencers created relevant, engaging and shareable content that tapped into popular social trends and challenges. Each piece highlighted both the breadth of deals available on Student Beans site as well as the unrivaled discounts on offer.
We then amplified the Student Beans Black Friday catalogue further, publishing content over the final November weekend and highlighting the most attractive deals to increase session times. Our student team created authentic content that was true to their own social feeds and delivered key messaging to new pools of students online.
To driver greater reach and achieve the site traffic we were aiming for, we used our paid media expertise to amplify the most engaging content on Instagram, Facebook and Snapchat, being sure to optimise performance throughout the black Friday period. Ultimately generating millions of impressions and 10’s of thousands of clicks during a very competitive climate online.
AMPLIFICATION
To driver greater reach and achieve the site traffic we were aiming for, we used our paid media expertise to amplify the most engaging content on Instagram, Facebook and Snapchat, being sure to optimise performance throughout the black Friday period. Ultimately generating millions of impressions and 10’s of thousands of clicks during a very competitive climate online.
RESULTS
- 10m impressions
- 83k clicks
- CPC of £0.49
Find out more about our influencer marketing capabilities.