How should brands connect with students on campus, in culture and beyond?
In 2021 student freshers events brought footfall numbers of up to 8,250, exceeding all expectations, with not only first-years attending live events but also second-years that missed out in 2020, eager to experience IRL freshers for the first time.
While COVID may have cast a shadow of uncertainty to the start of 2022, we are in constant contact with our whole community and youth network to understand how students are feeling and what their plans are for getting back to campus. Universities have continued with a hybrid approach to lectures, offering students both in-person and virtual learning. As a result, we’ve seen 92%** of students return to campus for the term and 79%** of students are excited to get back to University life without fear of covid.
To help brands navigate 2022, we have combined Seed’s 10 years of student marketing strategy and expertise with the latest on-the-ground student marketing insight to map out the year, outlining key opportunities for brands to engage with this revitalised student market landscape in 2022.
Student brand ambassadors are a powerful way of connecting with this hard-to-reach audience
Student Brand Ambassadors (SBA's) are confident, entrepreneurial youngsters who have credibility and influence both online across social platforms and offline within their own peer groups and communities. They offer companies direct access to a wider youth group via their friend groups and followings. Their role is to deliver and support all student focused marketing campaigns at their university.
We select student brand ambassadors (from our roster of over 10,000) who are hyper-relevant to the brand and can achieve the aims and objectives of the brand campaign and marketing strategy. Seed works with them as co-creators and collaborators, offering them ownership of the work that they do, and empowering them to create something authentic to them and their audience.