Story

Zapp was entering a crowded market with a genuinely strong product - 24/7 ultrafast delivery -  but no presence on campus and no student base to speak of. The challenge wasn't just awareness, but getting students to download the app and place a first order in one hit. Research confirmed that round-the-clock availability was the feature students actually cared about, which pointed clearly to where and when Zapp needed to show up.

Action

A custom electric milk float toured universities across the UK as 'Zappy Hour'  - students who downloaded the app and placed their first order on the spot walked away with Zapp goodies. The format was immediate and tangible: the conversion happened in the moment, not later at a laptop.

At night, Zapp showed up where students already were. Partnerships with the biggest club nights in the student social calendar brought the brand into the after-party - the exact moment when 24/7 delivery goes from a nice-to-have to a genuine need.

A network of Student Brand Ambassadors extended the campaign into everyday life: restocking fridges at house parties, dropping study snacks at the library, gifting Zapp credit to influential societies for their next social. Their content series across Instagram and TikTok put real student use cases in front of peer audiences — 214 posts that showed the product working, not just existing.