Spotify: Greasy Tunes
Seed + Spotify create an immersive IRL experience...
Spotify challenged us to drive brand love, buzz, social sentiment and engagement with Gen Z audiences in London.
We tapped into what we know Gen Z love: playful experiences with one-off moments, exclusive community connection and intimate access to rising stars, while at the same time tying the core of our idea to the Spotify principles of discovery, connection, expression and personalisation.
Across four days of live programming, we brought fans and creators closer together with Greasy Tunes - a pop-up modern take on a traditional greasy spoon cafe.