Behind the scenes

Get up close to some of the world's most talked-about campaigns with an innovation workshop that explores explore how they have connected with hard-to-reach youth audiences through the power of community; building brand awareness, brand affinity and driving customer acquisition.

Discovering iconic work...

Seed is lucky to work with some of the most forward-thinking, innovative brands globally and known for being both progressive and a leader in our industry. Throughout our work, we draw as much influence from the culture and creative communities as we do from pioneering brands.

Find out how some of the most iconic and industry-leading campaigns from the past 12 months, including Spotify, Lululemon, Amazon, Bumble, ASOS and Adobe, delivered measurable results. The insight, the strategy, the community, the experience, the campaign – we'll cover it all.

The Session...

Over an hour, we'll dive into each campaign and unpick the strategy and the idea behind it. Showing how and why they were successful and how you can take learnings from them for your next campaign. Whether you're building brand affinity through an event sponsorship, creator campaign or cultural moment, we'll discuss your current brand challenges and offer solutions to them.

We'll explore...

  • How to authentically connect with a gen z audience through community
  • How to partner with communities to access a new audience of consumers
  • How to turn up in gen z culture and remain relevant with fast moving trends
  • Understand the best practice rules of working with communities in culture
  • Insight into the values and behaviours of youth communities and how brands can best partner with them in an authentic way

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We've worked with...

  • Amazon
  • Spotify
  • YouTube
  • Levi's
  • Apple
  • Adobe
  • MTV