Things have changed recently and often we are asked ‘Is the era of social media over?’ Well no… but it is very different to before. So check out our top tips on how to navigate social in 2023. While Meta, TikTok and YouTube were maybe once communities platforms, today they are Trends Engines. Places where the algorithmically-sorted video preferences of strangers are curated into your feed to earn 'attention'. If anything, what we believe is 'Social Media' is really 'Recommendation Media'.
But what does this all mean for Gen Z? And how are Gen Z reshaping the internet because of it?