MENTALLY HEALTHY UNIVERSITIES

Drive awareness and attendance of MIND’s Mentally Healthy Universities programme amongst students at university. Plus, encouraging students to speak more openly about mental health.

IDEA

2020 was a very tough year for students struggling with university work and their mental health during the pandemic.

To support students at we created a student influencer and paid social campaign, teaming up with CPSL Mind to encourage students to sign up to the Mentally Healthy Universities programme.

We recruited 40 student micro-influencers with different interests, diverse backgrounds all with the common goal -to speak openly about mental health around 4 different content themes and encourage students to sign up to a course or workshop from the Mentally Healthy Universities programme.

AMPLIFICATION

Taking the best content, we further amplified the campaign via paid social adverts to extend the online student reach further

RESULTS

  • 12.9% average engagement rate on student influencer posts
  • 6.87% average click through rate from paid social adverts
  • Impressions (amplification): 485,000
  • Sentiment tracking towards the campaign was highly positive