CPSL | Mentally Healthy Universities

SEED DRIVE AWARENESs AND ATTENDANCE 🙂F MIND’S MENTALLY HEALTHY UNIVERsITIES PROGRAMME...

Challenge + Idea

Solution

We recruited 40 student micro-influencers with different interests, diverse backgrounds all with the common goal -to speak openly about mental health around 4 different content themes and encourage students to sign up to a course or workshop from the Mentally Healthy Universities programme.

Taking the best content, we further amplified the campaign via paid social adverts to extend the online student reach further.