MENTALLY HEALTHY UNIVERSITIES
Drive awareness and attendance of MIND’s Mentally Healthy Universities programme amongst students at university. Plus, encouraging students to speak more openly about mental health.
2020 was a very tough year for students struggling with university work and their mental health during the pandemic.
To support students at we created a student influencer and paid social campaign, teaming up with CPSL Mind to encourage students to sign up to the Mentally Healthy Universities programme.
We recruited 40 student micro-influencers with different interests, diverse backgrounds all with the common goal -to speak openly about mental health around 4 different content themes and encourage students to sign up to a course or workshop from the Mentally Healthy Universities programme.
Taking the best content, we further amplified the campaign via paid social adverts to extend the online student reach further
- 12.9% average engagement rate on student influencer posts
- 6.87% average click through rate from paid social adverts
- Impressions (amplification): 485,000
- Sentiment tracking towards the campaign was highly positive