Let’s talk
Our story
It all started on a Cornish beach.
In a bid that became one of the most talked-about in Dragons' Den history, our founders pitched Beach Break Live - the UK's first student-only music festival. Built on the conviction that cultural impact and commercial results aren't opposing forces.
Every Dragon in the room made an offer. Our founders turned them all down.Without big promoter budgets, we did it differently. We built a network of student ambassadors on campuses across the UK, peer communities who sold tickets through word of mouth, trust, and genuine belonging. The experience grew itself from the inside out.
Beach Break Live grew to 15,000 attendees and became the UK's largest student festival with artists including Calvin Harris, Chase & Status and Ed Sheeran on the bill before any of them were household names.
In 2012, we took everything Beach Break Live had taught us and built an agency around it.
The blueprint that followed.
Before long, brands and sponsors saw what was happening. They came tnot only to reach young people, but to access a network that could put their products directly into students' hands in a way no traditional campaign could.
Seed was built on a simple principle: commercial thinking isn't something you add at the end of a brief. It's designed in from the start.
Every experience we create is engineered to move people - from attention to action, from participation to purchase.
For Spotify, an always-on programme that tripled premium subscriptions before rolling out across Europe, the US, Canada and Brazil. And for Amazon, a decade-long partnership across five European markets - outperforming every other performance channel on both retention and average spend.
Today, that same thinking drives our work with some of the world's most recognised brands.
